Another highlight in Sunday’s festivities at the More Than A Game Community Day was the presentation of an one-of-one Nike Air Max LeBron VII (7) created by a local artist, in honor of LeBron James’ achievements. For New York City’s edition, that local artist was…
The highlight of yesterday’s More Than A Game Community Day here in New York City was the a panel hosted by 2-time NBA Champion Kenny Smith. Joining him on stage were cast members from More Than A Game
The venue billed it as “Basketball City” and indeed, it accurately portray yesterday’s More Than A Game Community Day here in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side.…
As NBA star athlete, LeBron James, reaches London this weekend. His More Than A Game World Tour decided to honor the city’s 2 millennium of history with the theme “Tradition”, one of 6 personal credo of LeBron. In the color of LeBron’s alma mater, the…
Embolden with curvy outlines and lively color, the newest entry to More Than A Game Artist Series highlights the life of a city, London to be exact. Customized by Billie Jean, it is gradual history lesson, starting with the Great Fire of 1666, World War…
After unveiling unique one-off Air Max LeBron VII (7) at every city stop of LeBron’s More Than A Game World Tour, we have seen great creative customization into the kicks. At Paris, artists, Wu Yue and Stephane Ashpool took their kicks not just one step…
As we reached the European leg of LeBron’s More Than A Game World Tour , we had just introduced the More Than A Game Artist Series from the City of Lights. While the beautiful creations from the pack are one-off and near impossible to get…
After criss-crossing the Middle Kingdom last week, LeBron James started the European leg of his More Than A Game World Tour with first stop last evening at the City of Lights, Paris. As part of Nike Basketball’s initiative to highlight raising artists in each of…
While we have unveiled the Shanghai colorway of the Nike Air Max LeBron VII (7) City Pack, here we have the unique, one-off version from the Shanghai leg of the tour as well. The pair gifted to LeBron in Shanghai is created by local graffiti…
As the China leg of LeBron’s More Than A Game World Tour comes to an end, the last pairs of Air Max LeBron VII (7) Limited Edition City Pack from the mainland drops for all 123 lucky pairs of feet. The Shanghai colorway features the…
