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Jose Cuervo 220th Anniversary Limited Edition Especial Bottles

In celebration of its 220th anniversary, renowned tequila purveyor Jose Cuervo is releasing Especial Gold and Silver bottles, representing the first limited edition Jose Cuervo Especial bottle ever produced in brand history. Both feature gold and silver colored metallic coatings adorned with a Day of the Dead-themed skull design, honoring Jose Cuervo’s Mexican roots. … READ MORE


Pharrell Williams x adidas Originals Stan Smith – Polka Dot| Now Available

The creative collaboration between adidas Originals and music, fashion, and lifestyle wonderkid Pharrell Williams is now available for purchase. We previewed the larger Polka Dot Pack back in December, which featured both the Stan Smith and a series of matching Superstar Track Jackets, with the sneaker draped … READ MORE


Nike Air Trainer 3 PRM “Super Bowl”

Along with a spate of performance kicks inspired by the Super Bowl, Nike is also set to release a lifestyle silhouette in the form of this Nike Air Trainer 3 PRM. The design here is a relatively subdued affair, featuring a Vachetta Tan base accented with a … READ MORE


J.Crew x New Balance 996 Collection

Extending an already-strong relationship, two titans in the lifestyle game return with another strong release sure to get the attention of sneakerheads across the map: the J. Crew x New Balance 996 Collection. Proving that their success in 2014 with the “Inferno” 998, “Independence Day” 998, and … READ MORE


Relive the Gumball 3000 Road Rally with deadmau5

An extravaganza in every sense of the word, the annual Gumball 3000 Road Rally brings together exotic cars, parties, celebs, and enthusiasts from all around the world. The 2014 event, for example, featured a velvet-wrapped Rolls-Royce Wraith, a cat-themed Ferrari 458 Italia (note the “Purrari” tag), and … READ MORE


2016 Mercedes-AMG GLE63 S Coupe – Unveiled with 577 HP

Visitors to this year’s North American International Auto Show got another treat from Mercedes-AMG this morning in the form of a newly unveiled GLE63 AMG S Coupe. Designed to take aim at fans of the BMW X6 M, this aggressive crossover is powered by a 577-horsepower, 561 … READ MORE


Nike WMNS Roshe Run “Polka Dot Sole”

No, you don’t need to adjust your dial, you are really seeing spots. Jazzing up an otherwise classic look from the Swoosh, Nike outfits the versatile and comfortable Roshe Run with a fun polka dot sole. While the model name may not be creative, the look adds … READ MORE


adidas ZX Flux Mech Slip-On “I WANT/ I CAN”

The designers at adidas have always enjoyed a wide palette and their treatment of the ZX Flux Slip-On is no different. In December alone, we saw the winter-ready, Shield and Gore-Tex infused Shield Pack followed by the ultra-breathable Neoprene pack in a trio of classic looks. Now … READ MORE


Happy New Year From Freshness!

Hey, Freshness readers! It’s been quite a year, hasn’t it? 2014 showed us some monumental collaborations, incredible Jordan releases, the birth of some great new adidas sneakers and enough Star Wars news to keep us drooling for another twelve months. Thanks for riding with us, we appreciate … READ MORE


You’ve Been Mispronouncing ‘adidas’ This Whole Time

So apparently, all of us (in America at least) have been pronouncing ‘adidas‘ incorrectly all this time. Business Insider Australia recently published an article on how to properly dictate the name of the iconic Three Stripes brand. Most of us are probably used to saying “ah-DEE-das”, placing … READ MORE


Sriracha2Go Hot Sauce Keychain

There’s a game-changing new weapon in the never ending war against the scourge of bland food. The spicy armament has been developed by a company called Sriracha2Go, and its eponymous product takes the form of a 1.25 ounce pocket-sized Sriracha bottle, attached to a keychain for easy portability … READ MORE