Dubbed the “Godfather of Harajuku”, Hiroshi Fujiwara witness the changing times and style in Japan, and was a force of change advocating new direction for the Japanese culture which was lost in the economic bubble burst. After Japan’s economy receded from its former glory, people’s spending style changed, and kids who were brand slaves before revolted against the same status signifying brands that ruled the culture years ago. It was during this time that Fujiwara voyaged to London and New York, and brought a new culture back to Japan. Since then, Fujiwara had become an indispensable force and helped shape Japan’s urban culture into the way it is today. Many of Japan’s established players were connected by Fujiwara. For instance, BAPE’s NIGO who was Fujiwara’s assistant linked up with Jun Takahashi of Undercover to open NOWHERE. Today, aside from being a part of design collective, Fragment Design, which is internationally recognized by major forces around the globe such as Nike, Levi’s…just to name a couple, Fujiwara is also one-third of Honeyee.com, a site he created with Visvim’s Hiroki Nakamura and SOPH.’s Hirofumi Kiyonaga.

In 1994, as street skating has taken shape and flourished, Supreme opened its doors in downtown Manhattan and soon became a home to the New York City skate culture. As Supreme had just celebrated its 15th Anniversary the Supreme Book published by Rizzoli (publishing house behind the A Bathing Ape Book and other urban culture favorites) comes as a timely commemoration for the NYC label and retailer. Follow Supreme through its 15 years of being on the forefront of everything cutting age, collaborating with coveted designers and artists of all tricks and trade, from all corners of the world. The Supreme Book features contributions from James Jebbia, Glenn O’Brien and Aaron Bondaroff. One of the most influential players in the industry who never fails to push the envelop and continues to wow and impress, Supreme is definitely one to be acquainted with. The book is available for pre-order now at Amazon and will ship out later this month on April 27.

Let’s face it. Sure, countless people hated on The Fast and The Furious for the awkward acting and spineless plot, but many people still watched the movie and revered in the fast muscle rides. The movie can suck, but the convoy of coveted cars and roaring engines make the film one of Hollywood’s biggest guilty pleasures (and in this category we also have the tearjerker, The Notebook). This proves one thing– that even if acting and plot are sub par, cool cars can pretty much save a movie. And sometimes, the ride itself is a bigger star than the protagonist. You can turn your nose up at Marty McFly but you can’t deny that a time traveling DeLorean isn’t your garage dream. Complex compiled a comprehensive list of the 50 coolest movie cars of all time, starting with the 1985 Toyota Sprinter Trueno GT from the reproduction of Initial D (starring Taiwanese R&B sensation, Jay Chou– which proves that bad acting can be salvaged with cool cars). And, in the runner up, we have the perennial favorite, the DeLorean time machine. As for the king of all movie cars according to Complex, you will have to check out the countdown for to find out.

After blazing trails on the forefront of fashion, art and the creative world for the past four decades, Interview Magazine continues to lead the pack and break new grounds in terms of innovation. As this month marks the launch of Apple’s latest revolutionary product, Interview Magazine has hopped on the iPad trail in a speedy manner with pitch-perfect execution by launching its April issue on the iPad. Designed to be an interactive experience that will make the magazine more engaging for readers, the April issue iPad edition features more than 330 pages (or screens) of dynamic images, interviews and information from people in the world of fashion, film, music, art and culture–basically everything readers loved about Interview Magazine is brought to a new life of digital interaction on the iPad.

There is no better spokesperson for Coca ColaLight than the man who once said “Fashion is the healthiest motivation for losing weight”. Coming from Karl Lagerfeld who is uncompromising on the choice of models for his runway shows, this statement might seem ever-so-slightly controversial. However, there is no denying that the Czar of luxury and fashion would bode well with the beverage of both indulgence and restrain (all you would want with no calories?).

There is nothing like March Madness to fuel deep-seated college rivalries, bring back the good ol’ collegiate days of sweatpants, skipped classes and flaming loyalty at school games, making everyone including those who have long graduated from college retrograde back into those four wonderful years. To celebrate the aforementioned undying passion and devoted allegiance (and the united hatred against respective rival schools), Nike Sportswear had just released the “Bleed Your Colors” campaign for March Madness fans to enjoy school colors in a more sophisticated and casual off-court manner. In “Bleed Your Colors” created by AKQA. According to Creative Director Neil Robinson, it was AKQA’s aim to have athletes represent their respective school colors and have their uniqueness, irreverence and personality to differentiate each college. The campaign enlisted the help of LA-based photographer, Matthew Welch (Welch had worked with commercial clients such as Sprint, Apple, adidas, ESPN and T-Mobile) to travel across the nation and visit basketball players Zach Randolph, Brandon Roy, Jerald Henderson, Johnny Flynn, Ty Lawson and Rajan Rondo and find out why each pro-athlete is so passionate for his alma mater. “Bleed Your Colors” features each player sporting the Nike Sportswear N98 jacket in his respective school color and each image is shot with an emblematic significance. For instance, Brandon Roy’s scenario “Release The Hounds” (coined by AKQA copywriter Gil Muinos) references University of Washington’s husky mascot. The N98 jackets are styled by Karla + Kemal at The Wall Group in a casual, effortless manner topped over denim and clean white sneakers to show off Nike Sportswear’s cool off-court style. In the four weeks of insane March fervor, it’s never quite enough to just show your school colors. The true loyalists bleed it.via: ba-reps

Last month when Topeka, a city of 122,000 in Kansas, announced it would change its name to “Google, Kansas”, the executives at the Internet search engine took notice. As a display of appreciation, the Mountain View company announced early today it too will change its name, from Google to Topeka. Effective immediately, all company letter head, building, web portal and etc… will now feature the new name Topeka in the familiar colorways. Topeka (formerly Google) included an extensive history plus similarities behind the city and company. In addition, it published a list of etiquette and proper usages for Topeka, such as “Before our blind date I topeka’d him.”

Some of these might not come as a surprise, but it’s not so much because of the coolly stealthy colorways of greys and olive, but because some of the members from Nike SB April 2010 Release has been made available early in March. Thus, some of you might even be sporting these on your feet already. Nevetheless, here is the complete line-up for Nike SB April 2010 Release and some of the new silhouettes that have just dropped at retailers such as Premier Skateboarding include a sunny All Suede Pacific Blue Janoski and the Antracite Omar Salazaar which had just debuted last month. Of course, the others have been previously reported on and these are the Dark Army Classic, the Blazers and red and navy Dunk Low. For those who have been waiting for the rest of the April releases, the wait is finally over and now all can make informed decisions on which shoes to buy next. images via: Premier Skateboarding

Japan’s SHOES MASTER has just released it’s newest issue of it’s sneaker publication. SHOES MASTER Volume 13 focuses on the New Balance M1300, Converse, Nike iD, adidas mi Originals, MADFOOT!, Puma, Reebok, and even has a sneaker maintenance and repair guide. Also included in the latest issue is a guide to various brands Spring/Summer 2010 collection of sneakers. You can pick up a copy of SHOES MASTER Volume 13 at select retailers starting on Monday, March 29th including Amazon Japan. via SHOES MASTER

Nike Sportswear has released another new colorway of it’s Lunar Rejuven8 Mid from it’s Spring/Summer 2010 Collection, this new colorway comes in Cyber, Summit White, and Black with the upper coming in all over Cyber (Neon Green) the Lunarlite midsole and outsole comes in Summit White while hints of the shoe are colored in Black. This Cyber colored Lunar Rejuven8 Mid is one of the many colorways that Nike Sportswear will be releasing in the Summer 2010 months. Pick these up now at select Nike Sportswear retailers.

Olivia Munn has taken the world by storm over the past couple of months as the hostess of the popular G4 Attack of the Show! and with roles in upcoming blockbusters Date Night and Ironman 2, it’s no wonder she graces the 8th Anniversary cover of Complex. Munn is featured on the April/May Issue of the Ultimate Buying Guide for Men and it’s actually her second cover, the first coming nearly two years ago. For the cover and feature article, Complex enlisted the help of Marvel Comics illustrators Mike Choi and Sonia Oback who drew various woodland creatures to go perfectly with Munn’s various poses. Complex’s April/May Issue will officially hit new stands on Tuesday, April 6th. via Complex Blog

LeBron may not have inked a deal with an N.B.A. franchise as of yet, but he’s made statements indicating that his deal with Nike will be extended. On Sunday, LeBron indicated that he’s going to be rocking Nikes for a while, as he said, “I don’t plan on going anywhere,” and he later hinted: “Maybe I already have a agreement.” A formal announcement is expected soon concerning the details, but King James did suggest that the forthcoming LeBron VIII would not be the last model. He said, “I’ll have a [LeBron signature shoe number ] 12 and 13 or something like that” when asked about his signature line and how it will be extended to future models.