Nike is really rolling out it’s marketing dollars for the USA Men’s Basketball team this year as they gear up for competition in Beijing to try and bring home a Gold in the Summer Olympics. Nike has asked Just Blaze to produce a track…
For a few years now, Crooks & Castles, out of Los Angeles has been spearheading the streetwear movement in the United States. Inspired by a number of diferent ideas, brands, and people the “back up plan” for Dennis Calvero and Emil Soriano has turned into…
Nike’s long time partner in advertising and media, W+K, has just helped the Swoosh come up with a comical commercial about the Nike Hyperdunk. With all of the buzz and marketing support behind the Hyperdunk already this commercial will only add fuel to the…
Washington D.C. native, Wale, has been on a hot streak lately after releasing a new mixtape in collaboration with 10. Deep as well as being featured in a number of magazines. Now the rapper has just shot a low budget but high quality and…
Notorious photographer, Terry Richardson, recently shot Pamela Anderson for Radar magazine. The photos and Radar interview with Pam are available now for you to read via: Radar’s website. It’s always nice to see some new Terry Richardson pictures, and Pam is just another celebrity…
For the July issue of i-D Magazine, the magazine enlisted the help of legendary artist, KAWS, to spice things up. The magazine not only features original artwork by KAWS but the artist worked on the entire magazine from beginning to end. In addition to…
We’ve been blessed to have been introduced to Wale when he was still considered a local talent in the Washington D.C. metropolitan area, but after his “Ice Cream” song made it onto Entourage, an URB cover, a feature on the new Roots single, and…
By now many of you have heard about a rapper from the Washington D.C. metropolitan area by the name of Wale, for those of you who haven’t we’re sure you will soon. Wale, who recently inked a joint deal between Mark Ronson’s Allido Records…
Kanye’s original video for “Flashing Lights” left many fans in the dark as to what the video really meant but now it seems some answers may be answered in this never before seen version of his hit single. From what we’re hearing three videos…
The mounting human sufferings are almost unimaginable as the tasks of recovering continue after the double natural disasters this month in Myanmar (aka Burma) and China. In support of the ongoing efforts in both regions, we here at Freshness network and our sister sites,…
This is one of the most talked about music videos that we have come across in a long time and part of the reason is because of whose involved. N.E.R.D. finally makes a return to the music world after being on a three year…
As a part of CNBC’s, Swoosh: Inside Nike, program that will be broadcasted in less than a week, here is a look at how the “Just Do It” slogan became what it is today and how it came together. Don’t forget to tune in…
Kanye West seems poised for another big year in 2008 with the launch of his new clothing line, Pastelle, but first he has released a book of “Kanye-isms” or what some might call memoirs that detail some insightful thoughts from the Louis Vuitton Don…
Have you ever wondered how Nike got to be the giant that it is today? How a single company has seemingly transcended the way people digest and consume sports? Here is your chance to get an inside look at the Swoosh and what’s behind…
Weekly Drop is finally back and this time they did not disappoint with a feature interview with the man behind many brands including Stussy and HUF, Benny Gold. Benny has now launched his own brand that is available at many different retailers that carry…
