Have you ever wondered how Nike got to be the giant that it is today? How a single company has seemingly transcended the way people digest and consume sports? Here is your chance to get an inside look at the Swoosh and what’s behind it;…

Nike known for it’s commercials year in and year out has just put out this commercial of Portugese soccer phenom, Cristiano Ronaldo, and the Bugatti Veryron, the world’s fastest “street legal” car. The commercial shows Ronaldo racing against the Veyron in the newest Nike futbol…

Published today on DNR, trade publication on men’s fashion, the veteran street wear label Stussy will be opening more retail locations across the U.S. Founded some 27 years ago by Shawn Stussy and Frank Sinatra Jr., the label has presences in 3 continents and 7…

Freshnessmag.com is looking for a qualified individual in the NYC area.
read after the jump for more details…

Hi all,
We suffered a bit of a lost last week, loosing about 2 months worth of files. We are just about recovered so we will be posting news in just a bit.
Thanks
Freshness Crew

Diamond Supply Co. teams up with Know1edge to create a series of raw selvedge denim. The unique details include the bold stitching in the back of the jeans. Look for the collaboration to hit shelves July 2007… for now go cop some A.P.C.
> Diamond Supply…

Happy Holidays!
Thanks for all your support!
Freshness Team

Supreme X NEIGHBORHOOD Denim!? I am a small time denim geek, I am not a nerd tho. I am looking forward to see how these Supreme X NEIGHBORHOOD denims turn out. The denim should be top notch but I would assume the price would be…

Freshness is looking for some help with our site. We are looking for a few good people to contribute on sneaker culture, urban vinyl and apparel (tees and jeans). You do not need to know all of the subjects. Candidates should have good writing skills…