Kanye West seems poised for another big year in 2008 with the launch of his new clothing line, Pastelle, but first he has released a book of “Kanye-isms” or what some might call memoirs that detail some insightful thoughts from the Louis Vuitton Don…

Have you ever wondered how Nike got to be the giant that it is today? How a single company has seemingly transcended the way people digest and consume sports? Here is your chance to get an inside look at the Swoosh and what’s behind…

Weekly Drop is finally back and this time they did not disappoint with a feature interview with the man behind many brands including Stussy and HUF, Benny Gold. Benny has now launched his own brand that is available at many different retailers that carry…

 
Undefeated has not only become one of the most notorious sneaker retail doors in the world but it is also emerging as one of the better streetwear brands in today’s cluttered and sometimes even boring industry. The brand that started as a store has…

Nike known for it’s commercials year in and year out has just put out this commercial of Portugese soccer phenom, Cristiano Ronaldo, and the Bugatti Veryron, the world’s fastest “street legal” car. The commercial shows Ronaldo racing against the Veyron in the newest Nike…

The Hundreds have developed a cult like following because of their website but some actually do not know that they have a online magazine that features interviews with some of the industry’s biggest and brightest stars. They recently finished a nice interview and feature…

Published today on DNR, trade publication on men’s fashion, the veteran street wear label Stussy will be opening more retail locations across the U.S. Founded some 27 years ago by Shawn Stussy and Frank Sinatra Jr., the label has presences in 3 continents and…

Freshnessmag.com is looking for a qualified individual in the NYC area.
read after the jump for more details…

Hi all,
We suffered a bit of a lost last week, loosing about 2 months worth of files. We are just about recovered so we will be posting news in just a bit.
Thanks
Freshness Crew

Diamond Supply Co. teams up with Know1edge to create a series of raw selvedge denim. The unique details include the bold stitching in the back of the jeans. Look for the collaboration to hit shelves July 2007… for now go cop some A.P.C.
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Happy Holidays!
Thanks for all your support!
Freshness Team

Supreme X NEIGHBORHOOD (NBHD) Denim!? I am a small time denim geek, I am not a nerd tho. I am looking forward to see how these Supreme X NEIGHBORHOOD (NBHD) denims turn out. The denim should be top notch but I would assume the…

Freshness is looking for some help with our site. We are looking for a few good people to contribute on sneaker culture, urban vinyl and apparel (tees and jeans). You do not need to know all of the subjects. Candidates should have good writing skills…

Who are Al Quds Jeans?
“I am AL QUDS jeans, the jeans of choice for Islam as the inspiration comes from here and it is to this world that they refer.”
Similar to NDG’s Arabic hoodie, Italian denim company Al Quds Jeans also uses…