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Shake Shack Celebrates 10th Anniversary with Burgers From David Chang, April Bloomfield, and More

It’s been ten years since Danny Meyer opened his first Shake Shack in Madison Square Park, and the burger chain is celebrating the milestone with various world-renowned chefs who’ve cooked up their own specialty burgers. From June 9th through June 13th, the original Madison Square Park location will be selling a … READ MORE

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VANS – Pool Party 2014 Event Recap

If you weren’t lucky enough to make it to last weekend’s 10th Annual Vans Pool Party, then you missed out one of the history books. The event saw a range of new young guns and experienced pros, hashing it out on their decks for a change at … READ MORE

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Air Jordan Future “Concord”

If Air Jordan‘s Future in Royal blue just wasn’t doing it for you, then you should spend a second on this Concord option. This purple pair utilizes the soft shade across and inside the entire woven upper and even drops down into the outsole with a nice … READ MORE

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Nike Air Max 95 Jacquard – Photo Blue + University Red

Let’s face it: we can never get enough of Nike’s Air Max 95 silo and now it looks like we’re getting even more basic colorway options to choose from with these two new Jacquard drops. These sneakers add to the brand’s ever-growing range of freshes that use … READ MORE

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Jordan Woven 2.0 Varsity Jacket

To deal with spring’s occasional temperature dip or unsuspecting showers, Jordan Brand rehashed its popular Varsity Jacket into one that is both Durable and Water-Repellent (DWR). Billed as the Jordan Woven 2.0 varsity jacket, the DWR nylon construct helps to keep out the elements while its polyester … READ MORE

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Cheeteau – New Cheese-Scented Fragrance by Chester the Cheetah

One of the funniest (and strangest) April Fools’ prank seen today came in the form of Cheeteau, a new fragrance by Chester, the smooth talking cheetah for CHEETOS cheese-flavored snacks. Specially formulated for those who wants to express their “pungent desire” and “fermented passion,” Cheeteau by Chester … READ MORE

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Pringles Sriracha Flavor – Walmart Exclusive

From a quiet (yet flaming hot) niche condiment commonly found at Asian food eateries to an all-over sensation, Sriracha has now officially made it to the big leagues with the introduction of an exclusive Pringles flavor. Set for release only at Walmart stores, this new flavor will … READ MORE

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LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a … READ MORE

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Sprite 6 Mix by LeBron James

LeBron James‘ new deal with Sprite is more of a full collaboration than a simple endorsement agreement. Dubbed Sprite 6 Mix, the revamped beverage features Sprite’s signature lemon-lime flavor with a dash of cherry and orange flavors. The flavor formulation, packaging graphics and product name were all co-developed with James, … READ MORE

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Herschel Supply Co. Jasper Backpack

If you thought your everyday carry bag was up to snuff, the gear champs over at Herschel Supply Co. have just officially thrown a wrench in your plans. This time, the eminent arrival of Spring marks the debut of the Jasper Backpack, a two-toned bag that has … READ MORE

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Shades of Grey by Micah Cohen – Spring 2014 Collection Lookbook

Shades of Grey by Micah Cohen took to the desolate beauty of Southern California’s Salton Sea to compile the lookbook for the brand’s Spring 2014 collection. Shot by photographer Mike Carreiro, the following looks capture the balance that designer Micah Cohen is always after, weighing fashion forward concepts … READ MORE