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Nike Golf Opens First Nike Performance Fitting Center

Ahead of this week’s Scottish Open, Nike Golf has announced the opening of its first Nike Performance Fitting Center, located at Archerfield Links in Edinburgh, Scotland. While Nike athlete Rory McIlroy was on hand for the announcement, the real star of the show was the facility itself, featuring elite-level golf … READ MORE

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Reebok Blacktop Battle Ground | Preview

With the return of the Blacktop Battleground silo, which we previewed here, Reebok continues to brings out the best from its 90’s archives. While it still packs its original technology – from Hexalite cushioning and Pump technology – the splatter design takes a backseat to a colorful … READ MORE

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Bodega x Fred Perry 1934

For Summer 2014, Boston retailer Bodega has teamed up with Fred Perry, one of the first brands ever to blend sportswear and street culture. The resulting joint venture takes the form of the Bodega 1934 sneaker, featuring a “Clay” colored nappy suede upper, accented by Bodega tongue branding and Fred … READ MORE

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Shake Shack Celebrates 10th Anniversary with Burgers From David Chang, April Bloomfield, and More

It’s been ten years since Danny Meyer opened his first Shake Shack in Madison Square Park, and the burger chain is celebrating the milestone with various world-renowned chefs who’ve cooked up their own specialty burgers. From June 9th through June 13th, the original Madison Square Park location will be selling a … READ MORE

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Former Microsoft CEO Steve Ballmer Buys Los Angeles Clippers For $2 Billion USD

Dejected and demoralized, especially after team owner Donald Sterling’s racist remarks became public late last month, members of the embattled Los Angeles Clippers finally have something to forward to. After a blind bidding process between three groups of investors, the Clippers organization and those with knowledge of … READ MORE

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VANS – Pool Party 2014 Event Recap

If you weren’t lucky enough to make it to last weekend’s 10th Annual Vans Pool Party, then you missed out one of the history books. The event saw a range of new young guns and experienced pros, hashing it out on their decks for a change at … READ MORE

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Air Jordan Future “Concord”

If Air Jordan‘s Future in Royal blue just wasn’t doing it for you, then you should spend a second on this Concord option. This purple pair utilizes the soft shade across and inside the entire woven upper and even drops down into the outsole with a nice … READ MORE

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LRG Tokyo Flagship Store

LRG has cut the ribbon on its first retail flagship in Tokyo, located in DiverCity Tokyo Plaza and coinciding with beginning of Japan’s Golden Week. The retail experience is one that brings the outdoors in, blending a woodsy forest motif with tech-inspired designs. Stocking the full range of LRG apparel … READ MORE

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Nike Air Max 95 Jacquard – Photo Blue + University Red

Let’s face it: we can never get enough of Nike’s Air Max 95 silo and now it looks like we’re getting even more basic colorway options to choose from with these two new Jacquard drops. These sneakers add to the brand’s ever-growing range of freshes that use … READ MORE

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Jordan Woven 2.0 Varsity Jacket

To deal with spring’s occasional temperature dip or unsuspecting showers, Jordan Brand rehashed its popular Varsity Jacket into one that is both Durable and Water-Repellent (DWR). Billed as the Jordan Woven 2.0 varsity jacket, the DWR nylon construct helps to keep out the elements while its polyester … READ MORE

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RE2PECT: Jordan Brand Pays Tribute to Derek Jeter’s Last Season

The last remaining member of the Yankees’ vaunted Core Four, Derek Jeter has announced that the 2014 season will be his last. The future first-ballot Hall of Famer arrived in the Major Leagues as a fresh-faced rookie in 1996, and with fellow home-grown talents including Mariano Rivera, … READ MORE