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Cheeteau – New Cheese-Scented Fragrance by Chester the Cheetah

One of the funniest (and strangest) April Fools’ prank seen today came in the form of Cheeteau, a new fragrance by Chester, the smooth talking cheetah for CHEETOS cheese-flavored snacks. Specially formulated for those who wants to express their “pungent desire” and “fermented passion,” Cheeteau by Chester … READ MORE

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Sneakersnstuff To Open in London May 2014

March 2014 marks the fifteenth anniversary of Sneakersnstuff, and on the occasion of the distinguished milestone, the premium Swedish retailer has announced a brand new venture: the opening of a new Sneakersnstuff location in Shoreditch, London. Set to launch at the end of May 2014, the 2000 sq ft … READ MORE

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GQ x Northern Grade Pop-Up Shop – Inside Look

This past weekend GQ joined up with Northern Grade — the pop-up market specialist who dealsexclusively with American-made goods — for their own pop-up shop in Brooklyn. Some of the homegrown brands present and accounted for at the temporary retail space were Billy Reid, Haspel, Taylor Stitch, … READ MORE

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Pringles Sriracha Flavor – Walmart Exclusive

From a quiet (yet flaming hot) niche condiment commonly found at Asian food eateries to an all-over sensation, Sriracha has now officially made it to the big leagues with the introduction of an exclusive Pringles flavor. Set for release only at Walmart stores, this new flavor will … READ MORE

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LeBron James x Sprite 6 Mix UNKNWN Launch | Event Recap

Few people can claim to have their very own mass market soft drink and fewer have claimed success. Sprite may have an instant hit on their hands with a new flavor created in collaboration with LeBron James called Sprite 6 Mix. The two brands have enjoyed a … READ MORE

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Sprite 6 Mix by LeBron James

LeBron James‘ new deal with Sprite is more of a full collaboration than a simple endorsement agreement. Dubbed Sprite 6 Mix, the revamped beverage features Sprite’s signature lemon-lime flavor with a dash of cherry and orange flavors. The flavor formulation, packaging graphics and product name were all co-developed with James, … READ MORE

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Supreme – “cherry” Video Behind-the-Scene Photos

The hype surrounding Supreme‘s first full-length video, cherry, is nothing but extraordinary, much like any of their releases. Teams involved are tight-lipped about the contents of the DVD, and rightfully so as it builds additional mystique to the skateboard video. We can only guess the mayhem at … READ MORE

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Herschel Supply Co. Jasper Backpack

If you thought your everyday carry bag was up to snuff, the gear champs over at Herschel Supply Co. have just officially thrown a wrench in your plans. This time, the eminent arrival of Spring marks the debut of the Jasper Backpack, a two-toned bag that has … READ MORE

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Shades of Grey by Micah Cohen – Spring 2014 Collection Lookbook

Shades of Grey by Micah Cohen took to the desolate beauty of Southern California’s Salton Sea to compile the lookbook for the brand’s Spring 2014 collection. Shot by photographer Mike Carreiro, the following looks capture the balance that designer Micah Cohen is always after, weighing fashion forward concepts … READ MORE

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Mark McNairy x Heather Grey Wall x Lee – Collaboration Collection

In a bid to modernize traditional American garments, Heather Grey Wall, a Japanese retailer founded by Kazuki Kuraishi, reached out to their good friend, Mark McNairy, and classic denim company Lee for an exclusive collection. Based on their staple jean jacket and pants, this line consists of … READ MORE

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adidas Originals Announces Partnership with Nigo

The streetwear world is shaping up to have its own Hot Stove league — the catchall term used to describe the various free-agent signings and trades during baseball’s off-season. In recent months Kanye West left Nike to ink a new deal with adidas, and today the three-stripe … READ MORE