If you have visited Gap’s website recently, or simply have been keeping up to date with the blogs and RSS feed, you probably have already seen the new Gap logo which is the talk of retail town at the moment. All-American affordable retailer Gap has decided to rebrand itself and quietly switch over from the old logo we had grown up with to a new one without announcement or a launch. While some have described the logo as a modern vintage take on the old and prevalent logo, some continue to speculate what this move means and what it can mean for the brand in the future. Whether you like the logo or not, join in and discuss.

Since the release of the Apple iPad in May of this year, various media outlets have been transforming and updating their content to not only be available on the iPad but also to offer exclusive content specifically for the Apple iPad. Earlier this week we saw the release of the New Yorker iPad App and now Japanese website and magazine honeyee has released their own hnyee.STAND iPad App that will offer readers an opportunity to view content from honeyee’s website and past issues of honeyee.mag as well as exclusive content designed specifically for the iPad such as the uniform experiment Autumn/Winter 2010 Collection “U.E. Navy” Complete Guide. Download the app for free, here.

The New Yorker has released their iPad App with a little bit of help from actor, Jason Schwartzman. The app is available now via the iTunes store for free however users will have to pay $4.99 per issue with a new issue being available every Monday. The launch of the app is a great sign that more and more media outlets are evolving with the rest of the media industry. Check out the video of Schwartzman introducing the app and all the different ways you can use it after the jump and download the app via iTunes, here.

Hogwarts is now in session– even though technically, the three merry men of Harry Potter, Harry, Hermione and Ron, are not going back to school in the seventh installment of the literary and pop culture sensation created by J.K. Rowling. As Warner Brothers and the Harry Potter crew enter the final stretch of their epic seven-book journey, the film giant had just released the official trailer for Harry Potter and the Deathly Hallows Part 1. While the first part of the seventh installment will be releasing later this year, the finale won’t be released until 2011, so Harry Potter fans might have to suffer through a cliff hanger for a few months before delayed gratification happens. Check out the trailer online now at Harry Potter.

Travis Barker has released the first single off of his upcoming debut album, Give The Drummer Some, which is due out later this year. The blink-182 drummer hooked up with The Cool Kids on the first single, Jump Down, with Mike Rocks and Chuck Inglish providing the lyrics over Barker’s drums. Also rumored to be appearing on Barker’s debut album are The Game, Raekwon, Rick Ross, Lil Wayne, and plenty of others. Listen and download “Jump Down” after the jump. via: Nah Right

UNDFTD started as a sneaker boutique in Los Angeles, California and now what was just a retail space where you could find limited edition sneakers has transformed into a complete brand that offers a full collection of apparel and accessories including this new Fall 2010 Collection of socks. The UNDFTD Fall 2010 socks come in three different styles, a crew sock, ankle sock, and no show sock are offered with each style coming in three different colors. These new UNDFTD socks will be available at all US UNDFTD chapter stores as well as the UNDFTD web store.

In the increasingly-competitive video game market, sports games are often the most cut-throat. The entire NFL Franchise is rolled into one option now after a coup by EA’s Madden brand. The NBA is still a competition between EA Sports’ NBA Elite ’11 (which used to be NBA Live)  and  NBA 2k11. To add fuel to the fire, EA teamed up with Jordan Brand to offer a Jordan Brand boost pack with the pre-order of NBA Elite ’11. With the pack, the gamer unlocks Jordan kicks, like the Air Jordan XI (11) shown above. The pack is available when you head over to Gamestop and reserve your copy before the October 5th, 2010 release. Check the video after the jump to see D-Wade, Joe Johnson, Gerald Wallace, Richard Hamilton, and EA Sports’ Sean Campbell talk about what it takes to “Become Legendary.” via SN

From knives to cellphone straps, the seasonal novelty items from Supreme have become highly collectible among both die-hard fans of the label to general consuming population.  Though limited in numbers, but better known for their intriguing concepts, like the Wilson mini-football for Fall/Winter 2010 Collection.  Tagged with Supreme logo, each is roughly 9-inch in length and 16-inch in diameter.  Constructed in pebble-skin synthetic leather, the limited series comes in 2 familiar colorways, the original Wilson Brown and Supreme Red.  Currently for sale at all Supreme retail locations in the U.S. and Japan.  The mini-footballs, along with the entire Supreme Fall/Winter 2010 Collection will be available at Supreme’s online store this coming Thursday, September 9th.

Supreme – New York
274 Lafayette Street | Map
New York, NY 10012
TEL #: 212-966-7799

Supreme – Los Angeles
439 North Fairfax Avenue | Map
Los Angeles, CA 90036
TEL #: 323-655-6205

And we thought auto-tuning our voices to sound like Lord Vader’s is probably the last customization thing we can do, but we thought wrong, as Star Wars had just launched its official Star Wars Crawl Creator on its official website. Now, you can deliver your messages with the same stately, galactic fashion as George Lucas had when opening the Star Wars films. There is nothing like the starry galaxy and yellow bold letters scrolling their way into the depths of the universe to put that oomph into the message, which can be shared via various social networking sites such as Facebook and tumblr. As a part of Star Wars and adidas Originals’ continued collaboration into a second season, adidas Originals had left its message on Star Wars Crawl. Check out the new application and also read the Trefoil message online now at Star Wars Crawl Creator.

Ingenuity exists everywhere in the world, and as the wise had once said, if you have a good idea, at least 10 other people have the same. The key to success though, lies in execution. In this case, perhaps many of us had wondered, “What if the colorful LEGO blocks are actually coloring material?”, and flickr user ZeeBree who has accumulated quite a profile of LEGO related creations has created some LEGO block and LEGO man shaped crayons from recycled crayons. Some have speculated that he had created them using LEGO ice trays, and if so, perhaps everyone can have their own LEGO crayons too.

Andrew Bettles | The New York Times

They go by many names – copied, pirated, duplicated, counterfeit, and etc… But no matter the name and the definitions one placed upon them, one thing is for certain, they’re all fakes. Though the exact damages are unknown, since these are illegal ventures, a rough estimation place the cost to legit labels and intellectual rights owners at billions of dollars a year. Yet, unlike the war against illicit drugs or terrorism (and yes, it is a war), there are virtually no publicity or media coverage on this rampant scourge on the global economy, till now.

In what is the most profound look at the economy of fake goods, Nicholas Schmidle, a fellow at New America Foundation, with the help of New York Times Magazine, went on a fact-finding journey by utilized one of the most copied, knock-off, ripe-off goods – a pair of Nike Tiempo. The resulting article is one of intrigue, filled of history, like the close relationship between the founding of United States and counterfeit painting of George Washington, to the wanton culture of counterfeiter and their protector, many of whom are high ranking Communist party officials, which whom the US State Department have let you think otherwise because the sensitive nature of this acute geo-political issue. Though no ideal solutions are in sight for the time being, Inside The Knockoff-Tennis-Shoe Factory is a fascinating work of investigative journalism and a must read this weekend.

We thought Dutch artist Parra is the only one holding up his red paintbrush and painting the town red with Converse, but it turns out, for Converse’ Fall/Winter 2010 (Paint The Town)RED collaborative collection, the label has partnered up with a few artists, Giovanni Estevez, Aaron Martin, Cody Hudson, and of course, Parra. Each artist has been invited to put his unique spin on a pair of sneakers, and a portion of the proceeds from the sales of the (Paint The Town) RED collection will go towards The Global Fund to help fight AIDS and HIV.