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Kevin Durant Signs with Jay-Z’s Roc Nation Sports

Newly licensed as an agent for NBA and MLB players, Jay-Z and his Roc Nation Sports agency have officially announced the signing of one of the most marketable names in the NBA — Oklahoma City Thunder forward Kevin Durant. The three-time All-Star tweeted an image yesterday afternoon … READ MORE

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Supreme Dropped $10 Million Lawsuit Against Married To The Mob

A resolution has been reached to end an episode that certainly “ruffle many feathers” within the streetwear culture. Filed on June 17th, Supreme and owner James Jebbia officially dropped their $10 million lawsuit against label Married to the Mob, one of the first female-centric streetwear label, and … READ MORE

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Nike Yardline Opening at Champs Sports in the Mall of America

Designated as a “pinnacle football retail destination” offering gear and apparel for football athletes from Pop Warner to the pros, Nike Yardline at Champs Sports had its grand opening earlier this week. The concept store, located in Minnesota’s Mall of America, welcomed Minnesota Vikings running back Adrian … READ MORE

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Jay-Z – Licensed Agent for NBA and MLB

Yes, you read that correctly. In his continued effort for world domination, Jay-Z, operating within his newly founded sports agency, Roc Nation Sports, is now licensed to represent players in both Major League Baseball as well as in the NBA. Slight problem (part of the ‘99’ perhaps)… … READ MORE

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What Led Andre Agassi Back to the Swoosh

On the occasion of his induction into the Southern Nevada Sports Hall of Fame, former tennis great Andre Agassi talked to reporters about his Prodigal Son relationship with Nike. The brand announced Agassi’s return to the fold following an eight-year absence last month, a surprise move that … READ MORE

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DARPA – Warrior Web Prototype

You don’t have to sign on the dotted line to serve with Uncle Sam to know that carrying a 60-pound pack for miles over rough terrain can be hard on your back and killer on your joints. With superhuman equipment at the forefront of the public eye … READ MORE

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Freund Von Freunden – An Interview with Coltrane Curtis

German interview magazine Freunde von Freunden recently profiled Coltrane Curtis, the former MTV personality who heads a marketing agency, Team Epiphany, that’s worked with globally recognized brands including Heineken and Nike. Curtis provides a tour of his New York home, highlighted by his personal collection of vintage … READ MORE

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New York City Football Club – NYC’s New Major League Soccer Team

New Yorkers will not be denied anymore! After the demise of New York Cosmos in 1985, the Big Apple will finally get its very own Major League Soccer team. In joint press conference earlier today, officials from MLS, UK’s Manchester City Football Club, and the New York … READ MORE

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Sleeping Around – A Unique Pop-Up Hotel

We’ve seen shipping containers used in the build of Aether’s San Francisco flagship store, and now the shipping container concept is used in a unique hotel experience called Sleeping Around. Currently located in the Belgian city of Antwerp, the pop-up hotel is made up of four luxe … READ MORE

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Yahoo in Discussions to Acquire Tumblr for $1 Billion

Multiple sources out of Silicon Valley are indicating that Yahoo is in serious talks to acquire Tumblr for as much as $1 billion. First reported from the technology news site All Things D, the acquisition of the social blogging service would mean a quick infusion of youth … READ MORE

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Sneaker Con Atlanta – Saturday, June 15th, 2013

Whip out your calendar and clear your schedule because Sneaker Con is coming to HotLanta this June 15th. Making another trip below the Mason Dixon line following the recent trip to Chicago, Sneaker Con will again be offering up some of the most sought-after kicks en masse, … READ MORE