by: masa | February 25, 2010
KIKS TYO x JOR x Music Skins - Kiks Junkie Pattern Skins

KIKS TYO worked with sneaker customizer and artist JOR on a custom designed Kiks Junkie Pattern at the start of the Spring/Summer 2010 collection and KIKS TYO have used this pattern again now for a range of skins by Music Skins.

by: Poe | February 24, 2010
Kanye West - New Website Launched!!!

Its finally here!  After circulating the rumor mill for sometime, Kanye West’s new website finally went live early this morning.  Streamlined and simplified, the new design is a different take on photolog - where ideas are convey via: detail images instead.  One the first…

by: X | February 24, 2010
UNDFTD x DJ Muggs - Commercial

Los Angeles-based, UNDFTD, has gotten together with the legendary DJ Muggs of Soul Assassins for this new commercial that showcases some custom UNDFTD apparel as well as DJ Muggs’ skills on the turntables. The commercial was directed by Punit Dhesi and is available for…

by: Jesse | February 23, 2010
The History Of Jay-Z’s Hard Knock Life (Ghetto Anthem) | Video

Jay-Z has certainly gone beyond the status of a successful hip-hop star, in fact he’s surpassed the status of most musicians in any genre. Now ‘Hova rubs elbows with the like of Bill Clinton and President Barak Obama, but there was a time when…

FILED IN: Music, Videos
by: X | February 23, 2010
Kanye West - Coldest Winter Video | Directed by Nabil Elderkin

Kanye West has released a new video for “Coldest Winter” off of his hit album, 808’s and Heartbreak, which was released last year. The music video was directed by Nabil Elderkin whose familiar with West and his work after directing the music videos for…

FILED IN: Music, Videos
by: masa | February 22, 2010
EK By New Era x S-Word - The Black One Hat

The Japanese super Hip Hop group Nitro Microphone Underground member S-Word is known for his savvy dress sense as well as his tight lyrical skills. So to show his sense of style S-Word has collaborated with New Era on an exclusive hat called The…

by: X | February 22, 2010
Snoop Dogg featuring Kid Cudi - That Tree

Our friends over at Complex have blessed us with a new track from Snoop Dogg featuring Kid Cudi and produced by Diplo, the track is called “That Tree” and it will appear on Snoop Dogg’s new album, More Malice. The new album is a…

FILED IN: Music
by: X | February 18, 2010
Stussy X J Dilla x Stones Throw - Part 2

The second part of a three part J Dilla documentary put together by Stussy and Stones Throw has been released. It is in this second part of the documentary where Dilla’s move from Detroit to Los Angeles is discussed. In this part interviews are…

FILED IN: Music, Videos
by: Poe | February 16, 2010
adidas Originals - Augmented Reality Experience | DJ Enuff Test Run Video

On a brisk Sunday morning recently, representative from adidas Originals along with DJ Enuff (of radio channel HOT 97) stopped by the Freshness office in New York for an impromptu exhibition - a trail run of the new adidas Originals Augmented Reality Experience.
A…

by: X | February 12, 2010
Sprite - Spark Commercial featuring Drake | Video

Sprite tapped hip-hop’s hottest star, Drake, for their new “Spark” campaign which aired a new commercial entitled “Unleashed” featuring the rapper along with his engineer, 40, and producer, Boi-1da, during this year’s Super Bowl XLIV. Sprite’s “Spark” campaign is aimed at giving youth a…

FILED IN: Music, Videos
by: masa | February 5, 2010
MISIA x MEDICOM TOY - “Hoshizora Live V” BE@RBRICK

Japanese R&B diva MISIA celebrated her 10th anniversary last year and this Hoshizora Live V version BE@BRICK was made in collaboration with MEDICOM TOY to mark the milestone. Measuring at 100% and featuring the silver star graphics laid on top of navy blue body…

by: X | February 1, 2010
Bun B - No Mixtape

Bun B is one of the most prolific and revered rappers of our time and before he releases his next studio album, Trill OG, the Houston rapper has wanted to bless all of his fans with a free mixtape entitled, No Mixtape. The title…

FILED IN: Music
by: Jesse | January 29, 2010
Mos Def – The Tournament

Mos Def tracks keep coming out long after the release of The Ecstatic. We’ve given our readers a taste of tracks like “24 Hour Karate School” and, more recently, “White Drapes.” This track, called “The Tournament” features the Mighty Mos on a track that…

FILED IN: Music
by: Jesse | January 28, 2010
Mos Def - White Drapes | Video

Mos Def is riding high right now, even without a new album to plug. With a recent star-studded show with Jay Electronica, and a Grammy nomination, Mos is staying in the game as strong as ever. This video is for a track off of…

FILED IN: Music, Videos
by: Emily | January 28, 2010
KiD CuDi - “cudderisback” | Video

On his latest tour run, hip-hop’s favorite kid, KiD CuDi, stopped in Boston to connect and perform for the fans, and also completed a fun side project. KiD CuDi and his crew worked with Jason Goldwatch from DECON (a creative media agency behind hit…

FILED IN: Music, Videos