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Rare Kanye West Interview From 2002

In honor of Throwback Thursday, we bring you the most excellent of throwbacks in a rare, unaired and unedited interview with Kanye West. In the video, which was recorded way back in 2002 for MTV’s You Heard It First, we see a young and excited West dressed … READ MORE


J. Cole – “Apparently” | Video

Following the release of his third album 2014 Forest Hills Drive, J. Cole has dropped a music video for “Apparently”. Filmed over a projection screen showing images of his childhood, the North Carolina-born rapper keeps things simple and lets his lyrics speak for themselves. The follow-up to … READ MORE


Reebok Announces Partnership With Kendrick Lamar

Rapper Kendrick Lamar has officially joined the roster of recording artists signed to Reebok. The Compton, California, native has been sporting Reebok kicks since childhood, and one of his favorite sneaker silhouettes — the Reebok Ventilator — will debut in March 2015 as the first collaborative project, followed by a limited-edition … READ MORE


Stream J. Cole’s Album “2014 Forest Hills Drive”

Days after showing us his video for “Intro”, J. Cole has finally released 2014 Forest Hills Drive. Inspired by his childhood home in North Carolina, the album has no featured artists, which may come as a surprise to fans of songs like “Crooked Smile” (TLC sings the … READ MORE


U2 & Todd James Release Animated Music Video

The world of Todd James is abstract and colorful. The New York based contemporary artist gained recognition after he started tagging in the subway and went on to work with artists like the Beastie Boys, Mobb Deep and Eminem. In his latest project, he created an animated … READ MORE


Freshness Weekend Roundup 12/06 – 12/07

Yo, Freshness readers. We hope you had a nice weekend because this week is gonna be a tough one. Why? It’s just close enough to Christmas that you catch that faint smell of peppermint freedom but still far away enough that you have to endure two and … READ MORE


J. Cole – “Intro” | Video

Just days away from the release of his third studio album, 2014 Forest Hills Drive, J. Cole has surprised us with a short video for “Intro”. The Fayetteville rapper sings through the album’s 2 minute long opening track, asking “Do you wanna be happy?” The backing track … READ MORE


DJ Earworm Mashup – United State of Pop 2014

If you think you’re too cool for pop music, stop lying to yourself. We know you’re all about that bass, ’bout that bass. Every December the very talented DJ Earworm mixes the best pop hits of the year into one epic mashup music video to remind us … READ MORE


PSY’s “Gangnam Style” Finally Broke YouTube

Whenever something goes viral people always like to joke about it “breaking the Internet”. This time it actually sort of happened. Remember “Gangnam Style”? Of course you do. The remarkably popular South Korean hit recently got so many views, it literally broke YouTube’s counter. A rep explained … READ MORE


Kanye West Performs In Times Square For World AIDS Day | Video

New York City takes the crown for free concerts in 2014. Back in September, Jay Z headlined the epic Global Citizen Festival and yesterday Kanye took a turn in performing for a good cause in Times Square for World AIDS Day, which is dedicated to raising awareness … READ MORE


Weekend Roundup 11/29 – 11/30

Happy December, y’all. We hope this post finds you in jovial spirits, with bellies full of Thanksgiving leftovers and ears full of Christmas music. To celebrate your return to real life and responsibilities, we’re kicking off Monday with our Weekend Roundup. The past few days were quite … READ MORE