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APPLEBUM x Artifacts – ‘Wrong Side of Da Tracks’ T-Shirt

Artifacts represented the core of 90s hip-hop music, which incorporated various other facets of the culture other than rapping and DJing. Their biggest hit, Wrong Side of Da Tracks, paid homage to the graffiti writers and culture, as both Tame One, El Da Sensei, and DJ Kaos … READ MORE

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adidas Originals – Spring/Summer 2013 – “Unite All Originals” Campaign Launch

“Unite All Originals,” the newly launched 2013 global campaign from adidas Originals, is centered around the adidas collider, an immersive digital experience that allows visitors to experience a world of original content. There, international artists from a variety of disciplines, ranging from music producers to designers to … READ MORE

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PROJECT Show Las Vegas – Reebok, Swizz Beatz & Shaq Officially Unveil the Shaq Attaq

Today at PROJECT Show Las Vegas, Reebok held a press conference to officially announce the return of the Reebok Shaq Attaq, the signature shoe worn by Shaquille O’Neal some 20 years ago during his rookie year in the NBA. Shaq himself was on hand to unveil the … READ MORE

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Teyana Taylor x adidas Originals Harlem GLC – Houston Launch | Featuring Big Sean & Pusha T

Rarely has the city of Houston seen so many line-up going up at once. But there it was over the weekend when the Galleria Mall and its adidas Store played host to Queen of G.O.O.D. Music, Teyana Taylor, and the official launch of her very own adidas … READ MORE

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Dahood 10th Year Anniversary Collaboration Project – Subcrew Capsule Collection

To help celebrate their 10th Anniversary, Hong Kong’s Dahood teams up with Subcrew for a quintessential capsule collection. Featuring a broad range of accessories, a snapback, a two-tone varsity jacket, and a pair of loose-fitting pants, each constructed with the quality you expect and simple prints that focus … READ MORE

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The Originals Collective by Footaction: Houston – Grand Opening | Event Recap

It was time to be All In for All-Star Weekend as Big Sean, DMC, and DJ Clark Kent celebrated the grand opening of The Originals Collective retail concept last evening in Houston, Texas. The first of five locations set to open this year, the Originals Collective is … READ MORE

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Skullcandy Take a Supermodel to Work: Episode 2 Kate Upton, Stevie Johnson, Big Boi | Video

To prove that she’s not just another pretty face with a bombshell body, supermodel Kate Upton heads to the recording studio and test out her rhyming skills. And with hip-hop star Big Boi and NFL wide receiver Stevie Johnson behind the mixing console, what could go wrong?  … READ MORE

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J Dilla x Stussy – World Tour T-Shirts

James Yancey, commonly known as J Dilla, is an exceptional individual that needs no introduction to hip-hop fans. The Detroit-based producer, DJ, and MC is responsible for many influential sounds in the urban music scene. To commemorate the passing of this legend, Stussy has designed this World … READ MORE

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Levi’s 501 Waste < Less Jeans EKOCYCLE Edition | By Will.I.Am & Coca-Cola

In addition to the Beats by Dr. Dre Studio Headphone, Will.I.Am‘s latest venture, EKOCYCLE, will be introducing the new Levi’s 501 Waste<Less Jeans.  While the concept is quite similar to Levi’s own Water<Less Jeans line, EKOCYCLE was able to repurposed around 8 recycled PET plastic bottles and … READ MORE

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Beyoncé By Terry Richardson – GQ February 2013 Cover | Interview + Behind The Scenes Look

It’s easy to understand why GQ would want to give us more looks from their recent February 2013 Cover Shoot with Beyoncé, which we previewed here. As soon as the full series hit the internet, her photos left only ashes in their wake; catching the Twitter world and … READ MORE