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Kevin Durant Signs with Jay-Z’s Roc Nation Sports

Newly licensed as an agent for NBA and MLB players, Jay-Z and his Roc Nation Sports agency have officially announced the signing of one of the most marketable names in the NBA — Oklahoma City Thunder forward Kevin Durant. The three-time All-Star tweeted an image yesterday afternoon … READ MORE

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Nike Basketball – “Leave A Message” To Congratulate LeBron James | Video

In one of the most contentious and hard fought NBA Championship in recent memories, the Miami Heat came away with the team’s second straight championship earlier this evening, after a very close 95-88 Game 7 win against the San Antonio Spurs. And for the second straight year … READ MORE

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Kim Kardashian and Kanye West To Name Baby Girl “North West”? | Rumor

Hello world! Meet The KimYe Baby… Actually, according to TMZ, new parents Kim Kardashian and Kanye West will be naming their baby girl “North West.” Sources at Los Angeles Cedars-Sinai Hospital told the celebrity gossip site that the name “North West” appeared on the baby girl’s birth … READ MORE

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fuse – “Crate Diggers: Young Guru’s Vinyl Collection” | Video

If you are a fan of hip-hop music, there is a chance you have heard many hits engineered by the very talented Young Guru. Not only is he the go-to-guy for Jay-Z, he has worked extensively with the best rappers and R&B singers in the country. fuse … READ MORE

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LRG – “Off The Record: Ski Beatz” | Video

In the latest episode of, Off The Record, video interview series from LRG, the camera and microphone is pointed towards the legendary producer and DJ, Ski Beatz. Hailing from North Carolina, Ski Beatz was speaks openly about his start in the hip-hop game when he was discovered … READ MORE

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WeSC – “WeActivist Arto Saari: A Modern Retrospect!” – Part 2 | Video

The second installemnt of, WeActivist Arto Saari: A Modern Retrospect!, was uploaded by WeSC just the other day. In the Part 1 interview, Chris Pastras spoke to Arto Saari about his entry into the skateboarding scene, yet in this video they discuss about his latter years as a … READ MORE

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Rick Ross Comments On Reebok Situation

In a recent interview with MTV, famed rapper Rick Ross, aka Ricky Rozay, was asked about losing his sneaker-deal with Reebok on the heel of his controversial lyrics in the song, “U.O.E.N.O.” After having been excused from the contract in April of this year, Ross stated in … READ MORE

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TransWorld Skateboarding – “Brick & Mortar: DQM” | Video

In the past ten years, DQM, steadily grew to be an icon and an institution in respect to New York skateboarding and streetwear culture. TransWorld Skateboarding brought over their crew to film a short interview with founder and owner, Chris Keefe, for their Brick & Mortar series. … READ MORE

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The Creators Project – Takahashi Murakami Interview | Video

Numerous discussions on his art and new venture in film may divide the critics and fans that support/oppose Japanese artist, Takashi Murakami, yet it is refreshing to hear the voice from the artist himself. Intel and VICE got together to set up The Creators Project, an initiative … READ MORE