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The Hundreds x Reebok Pump – Teaser

Los Angeles-based streetwear brand The Hundreds has entered into countless joint ventures in its 10-plus years in the business, but this teaser reveals an upcoming collaborative project of an entirely different kind, one that should get The Hundreds loyalists pumped up in anticipation. The image depicts Reebok‘s … READ MORE

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Nike Sportswear Tech Pack – Spring/Summer 2014 | Preview

Building on the robust apparel and sneaker line released for Fall/Winter 2013, Nike Sportswear readies itself for their upcoming Spring/Summer 2014 Tech Pack. At the same time, the Swoosh teases the masses with this teaser video displaying their latest tech-infused athletic threads on the backs of the likes of … READ MORE

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Nike KD 6 Elite – “EYBL” | Preview

In 2010, Nike unveiled its inaugural Elite Youth Basketball League (EYBL), providing a platform for the nation’s top high school players to improve their game, featuring skills academies led by top NBA players. One such athlete is the Oklahoma City Thunder forward and MVP front-runner Kevin Durant, whose signature … READ MORE

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wings + horns – Fall/Winter 2014 “Polar Night” Collection Lookbook

Marking its 10th anniversary, Vancouver’s wings + horns has unveiled the lookbook for the brand’s Fall/Winter 2014 “Polar Night” collection. The unifying theme here is a design inspiration emanating from the Canadian North, which translates into durable, simple, utilitarian clothing, built with warm fabrics engineered to beat the … READ MORE

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Reebok Insta Pump Fury – “Gundam” | Preview

Reebok pays tribute to the iconic Japanese anime series Gundam with this duo of Insta Pump Fury styles, using the silhouette’s angular lines to draw a visual connection with the giant robot mechs. Specifically, a pair in blue and white pays tribute to the RX-78-2 Gundam, while a … READ MORE

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Air Jordan XX9 – Mark Smith’s One-of-One Edition

In addition to being a friend of Michael Jordan and a near limitless supply of Air Jordans, one other perk Mark Smith enjoys as the Creative Director for Jordan Brand is the opportunity to create his very own. So in a sea of AJs at today’s Air … READ MORE

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Air Jordan XX9 – “Paisley” Prototype Samples

Now with a special performance woven at its upper, the new Air Jordan XX9 will be the first footwear to seamlessly combine technical attributes with unbridled artistry. To demonstrate this new possibility, Jordan Brand’s creative director Mark Smith along with his design team created several interesting prototypes … READ MORE

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Nike Flyknit Chukka + Air Max Lunar90 | Preview

What’s better than one advanced footwear innovation strapped to your feet? You guessed it – how about several. For the latest in the evolution of their game, Nike has blended together some of their signature technology, which results in the Lunar Flyknit Chukka Air Max, equipped with … READ MORE

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Air Jordan XX9 – Official Unveiling Event in New York City | Live Updates

With ESPN’s Michael Smith as the MC, members of the media, press, VIPs, NBA players from the present and past, are gathering now at a undisclosed location in New York City for the unveiling of Air Jordan XX9. Draped in larger-than-life images of basketball greats and with … READ MORE