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MISSION BICYCLE COMPANY – “Lumen” Reflective Bikes | Preview

The success of its Revolights x MISSION BICYCLE COMPANY partnership prompted MISSION to test out other safety measures for night riding. What they came away with was something unlike anything before, an all-reflective bike frame. Called the “Lumen,” the new frame features a paint formulation that is … READ MORE

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FLUD – Spring 2014 Collection Lookbook

In assembling their Spring 2014 lookbook, the crew from FLüD traveled down to Miami’s Vizcaya Gardens, where the sun and verdant plant life offered a welcome respite from the bitter New York cold. The serene European-style gardens, replete with multiple fountains and statuary, made for a picturesque … READ MORE

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Nike Free – 2014 Greater China Media Summit | Event Recap

Like the growth in popularity the sport of running experienced during the 1970s and 80s in the US, Nike sees a similar trend in China now. For that reason, Nike Running hosted its annual media summit for Nike Free in the Middle Kingdom once again. With Aries … READ MORE

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Solefly x Air Jordan III Preview

Jordan Brand is fairly stingy when it comes to parceling out Air Jordan collaborations, so this upcoming project that finds Miami’s Solefly teasing its own Air Jordan III has sneaker aficionados taking notice. The latest preview pic depicts the heel tabs pulled back, revealing Miami’s 305 area … READ MORE

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Jordan Shine | Preview

Are you feeling lucky? You should, because you’re among the first of the sneakerheads to lay your eyes on this preview of a lux, woven take on the iconic Air Jordan 1 silo. Dubbed the Jordan Shine, the Jumpman brand flips the script on the popular original … READ MORE

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Nike Air Trainer Max 360 2 – “Medicine Ball”

Perhaps because of his original training as an architect, Tinker Hatfield’s contrarian design senses have helped Nike to create a number of hugely popular models. One example was the original Nike Air Trainer SC “Medicine Ball” that launched in 1988. Also known as the Nike Air Trainer … READ MORE

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adidas Originals x Redline Recordings – Collection Lookbook | Caliroots Exclusive

Caliroots has unveiled a collaborative project between Sweden’s Redline Recordings music label and adidas Originals, available exclusively through the Stockholm-based retailer. The collection is made up of various adidas sportswear basics — including track suits, logo tees and fleece stadium jackets — picked out by the crew from Redline Recordings … READ MORE

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HUVr Hoverboards – Fake or Real? | Video

In the spirit of all those KICKSTARTER videos, a little known tech start-up called HUVr Tech turned the world of action sports upside down yesterday with the demonstrations of its newest gadget, the Hoverboards. Seen first as “movie magic” during the 1989 film Back to the Future … READ MORE

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Chanel x Monster Headphones | Teaser

Monster has entered into a number of collaborative projects around its headphones over the past few years, but these images from Swizz Beatz‘s personal Instagram seems to hint at a new joint venture with iconic luxury design house Chanel. Swizz, who has a co-ownership stake in the San … READ MORE