atmos have dug up a gem from the Reebok archives, reviving the much sought-after Insta Pump Fury Eastbays. They were originally launched in 1996, yet the production of these sneakers was surrounded by problems, providing plenty of headaches for the online retailer, Eastbay. However, this piece of footwear eventually made it into their inventory, gaining popularity amongst the sneakerheads. If you missed the opportunity to pick up the original pair, here is your chance to snatch up these retro sneakers. These shoes will be dropping around early March and pre-orders can be made at atmos online shop right now.

This year’s Valentine’s-themed “Heartbreaker” from Supra takes the form of the towering Society silhouette. Built with an upper crafted from red suede and Express TUF canvas, the shoe sits on a black vulcanized sole with white foxing adorned with red stripes. Additional details include complementary white pinstripes at the back of the collar, plus a red broken-heart graphic on each pitch-black footbed. A custom broken-heart hang tag finishes the look. The production run on the Society Heartbreaker II is limited to just 413, with each pair individually numbered. Look for them to land on February 11th exclusively at Factory 413, Supra NYC and online.

Release Date: February 11th, 2012 (Saturday)

Every season Bedwin & The Heartbreakers launch the Jerry Award Jacket in different versions, making it a key piece that fans look forward to seeing. For the Spring 2012 season, the basic jacket has been made using a lightweight, cotton jersey fabric. Its silhouette has not changed dramatically– however, this lighter body allows it to be worn much more casually. Two colorways–Gray and Black–were produced, with each item detailed by a BH patch on the left chest. The monotone, knitted ribbing on the collar, cuffs and waist complements the minimalist style of the jackets. via: Intention

The Vans DQM General has just taken delivery of a fresh new batch of releases from Vans California‘s Spring 2012 collection. First up is the debut of a new style, the Chukka TC CA, that takes the traditional chukka boot silhouette and adds a white leather toe cap to the 10 oz canvas upper. It’s available in black, khaki, and burgundy colorways. The Spring Era 48 CA takes the classic Vans model and dresses it in a premium suede upper, with tan leather heel tab and lining, as well as leather laces and blue siped sole. It comes in ebony, chocolate and taupe styles. Next up is another low-profile shoe, the Summer Buck 106 CA, with nubuck upper in black, grey and olive colorways. Rounding out the spate of new releases is the Native American CA, a classic skate shoe from the Vans archive done up in nubuck leather with waxed laces and tonal leather toe cap. It’s available in dark shadow and canteen. The entire collection is in stock now at the Vans DQM General.

The VANS DQM General – New York
93 Grand Street | Map
New York, NY 10013
TEL #: 212-226-7776

They are of different genders, races, religions, sports, interests, ages, even nations. Yet, they are connected by one reason – cancer. While grim, their shared afflictions, struggles, and grievances also gave them a collected strength and resolve to see the end of the disease. In bring hopes to the other 28 million cancer survivors and their love ones, Nike announced Team LIVESTRONG. Along with seven-time Tour de France winner and cancer survivor Lance Armstrong, a group of world class athletes, each affected by the disease directly or indirectly, will join the fight in education, prevention, and research for a cure. You too can be a part of the movement, simply show your support or share your story via Twitter at @NIKELIVESTRONG or on Facebook at www.facebook.com/nikelivestrong. With the current advancement in treatments, a diagnosis is no longer the end but the beginning.

However fleeting it was, millions of football fans around the globe saw a glimpse of JS Music Notes tracksuit by adidas Originals and Jeremy Scott during last evening’s Super Bowl Halftime Show. Originally set for a March 2012 release date, the lively outfit looked perfectly next to LMFAO, Nicki Minaj, M.I.A., and star of the show, Madonna. Perhaps you will see the ensemble once again at this weekend’s Grammy Awards Ceremony. And if not, you can catch it at select adidas Originals retailer next month.

Country gentleman meets street-style connoisseur in this Forza Hunting jacket from STPL. The jacket has a black quilted polyester shell that lends warmth without excess bulk, and features tonal cotton corduroy accenting at the collar, pockets, interior placket and shoulder detail. On the subject of pockets, there are seven in total, providing plenty of cargo space for accessories and small items. Snap button and zipper closure, along with ribbed cuffs and hem, round out the details. The Forza Hunting Jacket is available now both in-store and online at the Reed Space.

Reed Space
151 Orchard Street | Map
New York, NY 10002

Protect yourself from the elements in style with this Carhartt WIP x London Undercover folded umbrella. Finished in a handsome brown-based camouflage pattern, the foul-weather accessory comes in a compact sleeve with metal clip, as well as a special double-branded London Undercover x Carhartt tube. Branding on the five-panel umbrella itself comes in the form of a blown-up Carhartt WIP logo in white, plus Carhartt and London Undercover trademarks engraved on the wooden handle. Click through for more looks, then find the umbrella in stock now at London Undercover’s online store.

An embodiment of Prefontaine, the updated Track & Field Collection from Nike Sportswear is derived from the same “can do” ethos as the late distance runner, along with the likes of Carl Lewis, Flo-Jo, Joan Benoit, and others. If you were to look into the collection’s true origin, you would find Nike Co-Founder Bill Bowerman at the helm. And just as he expected perfection from his athletes, he did the same with their tools of the trade. Hence, the mix of glory, heritage, and technology in each of the collection’s designs. You will find the collection at selected Nike retail locations around the world, such as the Nike Sportswear 21 Mercer flagship store.

Nike Sportswear – 21 Mercer
21 Mercer Street | Map
New York, NY 10013
TEL #: 212-226-5433

Do you know what time it is? If you’ve been sticking with Stussy and Casio’s G-Shock over the past 15 years then you certainly would, as the two have been getting together every couple of years since then to crank out a new collaborative watch. There have been six pieces to drop in total, with the team up first occurring in 1997, which was followed by an eight year break that ended in 2005 as they finished out the decade at a much more rapid pace. We’ve got a quick set of images here that serve as a retrospective in this project, culminating in the most recent model the Stussy x G-Shock G-001 “Jason”. Follow us after the jump to check them out and grab the Jason now from Stussy Japan.

Thanks to CONVERSE’s Chuck Taylor Premium City Pack and a nice flatbill, residents of Boston, Los Angeles, and New York can now rep their cities from head to toe. Made of premium tumbled leather uppers with the iconic sewn-on ankle patch, each version of this hi-top trio uses a unique accent color for the laces, liner, sole, and stripe on the midsole inspired by the cities themselves. Green was chosen for Boston, purple for L.A., and blue for the Big Apple. The “City” pack from Converse is available now exclusively on their online store.