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Champs Sports & Complex Media Launch The Drop: A Blog Dedicated To All Things Game

For its 2014 marketing initiative, retail giant Champs Sports is reemphasizing its We Know Game motto by bringing its know-hows to the Internet. The result is The Drop, a new blog dedicated to all things sports. Developed in conjunction with Complex Media, The Drop won’t just be … READ MORE

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Scott Schuman x Luxottica – Faces by The Sartorialist

As The Sartorialist, Scott Schuman pioneered the street style blog, stopping New Yorkers who caught his eye and uploading the results online. He’s now teamed up with eyewear powerhouse Luxottica for a digital project, “Faces by The Sartorialist,” dedicated to the hundreds of interpretations of style inspired by … READ MORE

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SUPRA Skateboarding – New Website Launch

Due to the increasing popularity of its professional skateboard line, footwear label SUPRA decided to formally create a dedicated website for the skateboarding division. Known simply as SupraSkateboarding.com, its content revolves around the sport, SUPRA’s skate team and athletes, as well as latest postings on tournaments, events, … READ MORE

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HBO Transforms Game of Thrones Tweets Into a Digital Iron Throne

Earlier this month, HBO aired the season 4 premier of its hit series Game of Thrones, marking the most “social” HBO original series debut ever. Six million people saw a tweet referencing the episode, and there were more than ten GoT-related hashtags trending on Twitter worldwide. The network … READ MORE

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NIGO x HATCH – NIGOLDEN STORE Online Shop

Through out the years, creative mastermind NIGO launched NIGOLDEN STORE at special events and as a pop-up shop. However, this will be the first time the NIGOLDEN STORE will be launching as an online platform, making it possible to shop for products in cyber space. NIGO is … READ MORE

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Just Like Honeyee Online Shop Opens

It was only a matter of time before Japanese online and print media, honeyee and its sister site .fatale, started its own online shop, JUST LIKE HONEYEE. Since one of its main focal point is fashion, this would seem like a natural progression to grow its business. … READ MORE

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Business of Fashion Profiles Nike HTM

To describe Nike as a cultural heavy hitter or corporate behemoth still doesn’t capture the company’s massive scope or reach. Under Mark Parker, who was installed as CEO in 2006, Nike enjoyed an increase in annual revenue by 60 percent and profits by 57 percent. Ironically, it’s Nike’s … READ MORE

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Facebook Officially Adds Clickable #Hashtags Function

In its ongoing battle against Twitter, social media Facebook officially adds clickable #hashtags as a function starting today. Currently as a roll-out version, the company will first introduce the function to a small number of Facebook Pages. Much like other social media site, a pop-up layer shows … READ MORE

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Bun B & Premium Pete Launch You Gotta Eat This

Houston-based rap legend Bun B and SneakerTube.TV founder Premium Pete have joined forces to launch a food website, You Gotta Eat This!, that’s part online magazine and part social media platform. Exclusive content includes restaurant reviews and recommendations, as well as recipes from renowned chefs plus photo … READ MORE

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Flickr – Fully Redesigned Photosharing Platform

A precursor to social media and Internet photo sharing service, Flickr started simply as a support tool created by Stewart Butterfield and Caterina Fake for Game Neverending, a massively multiplayer online game. But soon, the couple realized its potential beyond the gaming world and spun off the … READ MORE

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New Era by You – Cap Customization Program

Have you ever wondered what it feels like to be a designer at New Era? Have you thought you might be able to come up with a better color scheme than what is available on the current market? Then look no further, as New Era lets you … READ MORE