In a sad world where graduating college students often find themselves taking whatever is available (administrative assistant at a mid-sized insurance company, anyone?) or moving back home, Coca Cola has rolled out a Coca Cola Secret Formula Apprenticeship Program which connected three young people to work in the field of entertainment, fashion and music, and work at their dream job for a week. These three apprentice then unlocked the secrets of these company and shared their working experience online at through a digital diary.

Welcome Yohji Yamamoto and adidas’ Y-3 to the world of Facebook! It is official, the Y-3 Facebook fan page is now live, and fans can now get the latest updates from Y-3 through their Facebook feed by “liking” the page. Also, stay tuned for photos, discussions and of course events to come as this will be another platform for Y-3 fans to interact with the label. One of the latest items to be posted on the Y-3 page are images from its Fall/Winter 2010 campaign.

Every season, Supreme closes its shop and swaps out the older season for the upcoming. When they reopen, they always induce the legendary urban phenomenon– the line-up. However, for those who are not up for waiting in line at 6am, and of course, for those out of town who are unable to make it to the store, Supreme has finally opened up shop online to make everyone’s lives easier! It is official, the Supreme webshop is open today, carrying its Fall 2010 line-up of apparel, accessories and other goods. Head on over to Supreme to check it out today, and enjoy all the clicking that is about to happen!

UNIQLO UK has found a new use for Twitter, and can we just say this is an interesting new level of creativity reached in utilizing social media for marketing. The way the Lucky Counter works is that users can participate in re-tweeting an item, and the more the item is re-tweeted, the cheaper it gets. Twitter action will end on September 9, or when an item has reached the minimum price as set by UNIQLO. Hopefully, the Lucky Counter will be hitting other nations and UNIQLO stores soon as well!

In the past it had been very hard to buy products from Japan as there were problems with payment methods, language barriers and shops were simply not willing to ship overseas. However with the increase of online stores that are geared towards overseas customers, it is becoming more commonplace to order products directly from Japan where otherwise it would be impossible to acquire these unique brands. Such brand is B Jirushi Yoshida from Yoshida Kaban group who also produces PORTER and HEAD PORTER as well. Now they will be opening its own online store in ZOZOTOWN which is the largest fashion online shopping site in Japan. The opening is scheduled for Wednesday September 15th. Mark this date if you are a fan of B Jirushi Yoshida.

English artist, James Jarvis, has partnered up with artist, Russell Waterman (one half of the brains behind Wonder Women of America published in 2008) to create an interesting online comic blog, The Wisdom of Caleb, for toy store, Amos. James Jarvis had just been enlisted by Nike not too long ago as a part of its Six Collaborations project. Like many other comic strips, The Wisdom of Caleb attempts to philosophize life through the lens of an innocent heart, in this case, protagonist Caleb. The intriguing thing however, is that The Wisdom of Caleb is very mediocre, and quite unapologetically so, perhaps conveying a point. It is not particularly funny, and sometimes, it is not particularly smart. It is like a collection of observation vignettes that just has the reader beckoning for more. Check it out!

After BAPE’s NIGO and Hong Kong creative collection, SILLYTHING’s TK, had come together to co-produce the successful “World Wide Bape Heads Show” in 2008, NIGO and TK had come together again two years later to create SILLY BAPE THING. The project comes in the form of a website with the duo’s idea of “The Origins of BAPE” as a starting point. The site includes exclusive content such as in-depth interview of NIGO and TK, special animated clips and shorts by SILLY THING Visuals, and collaborative product information. A project led by two generals, check out the battalion of SILLY BAPE THING online!

And we thought auto-tuning our voices to sound like Lord Vader’s is probably the last customization thing we can do, but we thought wrong, as Star Wars had just launched its official Star Wars Crawl Creator on its official website. Now, you can deliver your messages with the same stately, galactic fashion as George Lucas had when opening the Star Wars films. There is nothing like the starry galaxy and yellow bold letters scrolling their way into the depths of the universe to put that oomph into the message, which can be shared via various social networking sites such as Facebook and tumblr. As a part of Star Wars and adidas Originals’ continued collaboration into a second season, adidas Originals had left its message on Star Wars Crawl. Check out the new application and also read the Trefoil message online now at Star Wars Crawl Creator.

Billionaire Boys Club caught up with the new season with a new homepage. Gone is the circus of towns made up lookbook and blog and shop, and in is a conveyor belt of looks from the current season, with an easier navigation bar on the bottom. Not that the space-age, other-planet layout wasn’t fun and cool, but this streamlines the visuals a lot better. Not quite sure where “Ice Cream” went, but with all the great BBC looks making their rounds on the front page, we are not complaining. If you haven’t seen it yet, check it out here.

RealmadHECTIC has quite a heavyweight presence in the Tokyo street scene with skateboarding legend Yoshinori Egawa or YOPPS at the helm. Now they are moving into the digital age by opening a RealmadHECTIC store in Japan’s biggest fashion/lifestyle online shopping complex ZOZORESORT. The RealmadHECTIC ZOZOTOWN grand opening will happen on Wednesday, September 8 and the store will sell be selling HECTIC and MASTERPIECE items. To commemorate the opening, special ZOZOTOWN limited t-shirts will be produced in three designs– Fight Club Logo t-shirts, Shop Logo t-shirts and MP Flag t-shirts. Also there will be a lucky draw to few people who sign up to the mailing list before September 7. The lucky draw prize will be the HECTIC x mita sneakers x New Balance (series 6) for 3 lucky winners, and the MASTERPIECE x New Era cap or carabiner and sticker set for another 10 winners.

Pharrell has been enjoying quite a significant presence in Interview Magazine recently but for a man with such intriguing background stacked with diverse and multitudinous ventures, one interview is not quite sufficient to put Pharrell’s life into perspective. After featuring Pharrell in an interview with Dr. V.S. Ramachandran, a professor of neuroscience and psychology at the University of California, San Diego, Interview Magazine focuses on one of Pharrell’s interesting and most recent ventures, a collaboration between Moncler and Bionic Yarn, of which the latter is a green textile company which creates fabric from recycled bottles, and Pharrell is both an investor/partner and a brand ambassador. Check out the interview which delves into how Pharrell became involved in Bionic Yarn, his interest in science and environmental conservation as well as how he linked up Moncler with Bionic Yarn. Read the full interview at Interview Magazine.

How does one translate on-court tenacity and a sporting lifestyle into something off-court? For adidas SLVR Fall/Winter 2010 campaign, the much celebrated, pared down, line from adidas which fuses fashion with sports have enlisted the help of Slovakian tennis star Daniela Hantuchova and football player, Kaka, to pitch the perfect balance between on court practicality with modern off court style, showcasing sporting versatility and an athletic lifestyle. In the campaign, Hantuchova dons her off court uniform, and Kaka’s outfit is a reflection of his lifestyle—dynamic, layered and contemporary. The full campaign shot by Will Davidson and styled by Simon Foxton and Jay Massacret, with creative direction by Pietschlim, will be appearing in print and a short online film, extended from the teaser.