A.P.C. makes good clothes. Now, A.P.C. also has a nice journal for their good clothes. A.P.C. has just officially launched their new blog, the A.P.C. Journal, and it will document the interesting happenings at A.P.C. including collection availability, launches, new projects, behind-the-scenes look at new look book shoots, works in progress, and maybe lunches. Maybe.

Don’t worry about it. You didn’t end up somewhere else, it’s just a revamp, and it’s nice, isn’t it? Like a cyber fresh breeze in the unforgiving summer heat, 13th Witness switched it up a little with some housekeeping, streamlined and relaunched his website which is now an interesting dazzle of the night and simplicity. Everything you love about New York City photographer and videographer extraordinaire who prowl the world to bring us new perspectives is still there, but arranged in an abbreviated, comprehensive manner–stills, motion, blog. And various ways to connect with the photographer are available for your admiration, use and abuse. If you haven’ seen it for yourself yet, click on over to 13th Witness.

Just ask anyone who has ever played fantasy sports of any kind, or joined a bracket, and he or she will probably be able to assure you that game-watching will never be the same again with stakes thrown in. For the 2010 FIFA World Cup, sure, some will perhaps have an office bracket, some will use their regular bookie, and with the Internet growing oh-so-almighty, some would have formed their own little group on ESPN and put down some money for their favorite teams. Not a big gambler but would like some reward for making magical predictions? adidas is adding a competitive dimension to their participation in the 2010 FIFA World Cup this year with their very own adidas Matchups Facebook application.

For now, if you don’t have the hand-eye coordination, nor the speed nor dexterity, you can still compete for activity, power, popularity, speed and spirit by sitting at your desk, arms akimbo, fingers ready to go with 140 characters of condensed thoughts to spare. As a part of UNIQLO’s latest campaign for its new performance sportswear, the Japanese retailer has created the UNIQLO SPORTWEET, which allows Twitter users to get a quick Google Analytic-like breakdown of their Twitters, and their performance against the other Twitter users. UNIQLO SPORTWEET will also access your Twitter account to pull out your latest Tweets and work them into different videos to create a personalized interactive experience.

Freshness has plugged in our own Twitter to see how we are holding up against the rest of the world as well, and the results are right after the jump. Check out the interesting campaign, and don’t forget, the real competition is still out there in the fields, so, with the sun hanging high in the sky, it’s time to head out, gear up, and take your competitive spirit somewhere out there.

Aloha and congratulation to the IN4MATION family! The perennial retailer on the Big Island of Hawaii just opened its official online store a few hours ago. The selected offerings include several exclusive IN4MATION t-shirts, caps, and the limited Casio G-Shock collaboration. Browse through the shop now at http://shop.in4mants.com. Now, we are all just a few clicks away from paradise!

This, is the moment all have been waiting for. Apple Worldwide Developers’ Conference (WWDC) is currently going on and being reported live by various media live from California. For those who are unfamiliar with the WWDC but are aware of the the circulating rumors about iPhone 4 announcement to happen at the WWDC, here is the quick bite on what WWDC is– a conference held by Apple to showcase new software and technologies for developers, not unlike the Intel Developers’ Forum (IDF).

If there is one key element which distinguishes Japanese culture from Western culture, it is the incredible sense of community and shared interest. adidas Japan tapped into one of its nation’s greatest characteristics–unity– to send the Japan national team off to the 2010 FIFA World Cup in South Africa. In an impressive project named Sky Comic, adidas Japan tapped soccer fans from all over the nation to help paint comic murals depicting the soccer player from their hometown who will be representing Japan in the national team at 2010 FIFA World Cup.

There has always been a controversy about where graffiti art belongs these days. Does it belong in the museum? Does it belong in the commercial realm? Or does it, against all evolution and change, should still belong to the people and the streets, despite being subjected to possible destruction? For those who are graffiti purists and believe that street art should belong in the streets, but still wishes to have easy access to information about the art like one does at MoMA, Marcus White and Kayce Thompson-Russ from Brooklyn have developed the perfect solution called All City.

Perhaps one of the brightest young talents in soccer today, Mesut Özil has proved to be one of the indispensable heroes of speed on courts at the age of 21. As such, combined with the fact that Mesut Özil had ran a historical soccer moment in Nike’s Mercurial Vapor VI, Özil is one of the ten players selected to be reanimated for Nike Stadium’s Heroes of Speed campaign. The game changing soccer moment documented and reworked by Croatian artist Danijel Zezelj and sports illustrator Paolo Sabellucci is the game Özil’s team, Werder Bremen played against Bayern Munich in 2008. In this game, Özil scored the third goal before his teammates claimed fourth and fifth, helping them win the game against Bayern Munich 5-2.

The comments just kept coming, everything from “…have you been hacked?!?!” to “HOW DO I ERASE THIS ANNOYING…”, in all caps. This morning, search engine giant Google launched its first ever playable Google doodle (on its search page) in celebration of PAC-MAN’s 30th anniversary. Created by Marcin Wichary, senior UX developer and Google doodler Ryan Germick (yes, that is his official job title), enjoy this FREE 8-bit fun for the next 48 hours! And as any die-hard gamers would expect, the duo also included an Easter Egg – Click on the “Insert Coin” twice and Ms. PAC-MAN will join in the hunt for those pesky critters! You could control PAC-MAN with the arrow keys and Ms. PAC-MAN with WASD keys.

These, are the men of speed. They move with tenacity, outmaneuvering and outrunning their opponents with a fierce determined deftness and velocity. These men, are not just the driving force of soccer today, but they have also shaped the game in irrevocable ways, setting new standards and pushing fellow players to strive, and acknowledge that the best is yet to be. These ten men, handpicked by Nike and also men who of the Nike Mercurial Vapor, are the heroes of speed. For Nike Stadium’s “Heroes of Speed” campaign, ten soccer players including Cristiano Ronaldo, Dani Alves, Ronaldo, Franck Ribery, Mesut Ozil, Andrei Arshavin, Zlatan Ibrahimovic, Alexandre Pato, Robinho, and Didier Drogba.

A man is only as good as his word, as his practice, as his performance and talent. But what makes a good man better than the next, especially on court, faced with overcoming two other men– himself, and his opponent? For the world’s greatest soccer players in the decade, Nike Mercurial cleat has been there for the heroes of speed, including Ronaldo, Cristiano Ronaldo, Franck Ribery, Daniel Alves, Mesut Ozil, Didier Drogba and Robinho. The cleats and the men of unparalleled speed and skill are reanimated by Croatian artist, Danijel Zezelj, in Nike Stadium’s new campaign, Heroes of Speed. Zezelj and illustrator Paolo Sabellucci created an animated trailer documenting ten memorable soccer moments by the Nike Mercurial athletes to celebrate the decade of innovation, legend and talent of both the athletes and the Mercurial. Check out the microsite which not only features a trailer, but also gives a pictographic timeline rundown of the evolution of the perennial Mercurial, the men who donned them, and an augmented reality lookbook which enables the viewer to animate each athlete with a special code embedded in the lookbook.