by: Emily | March 19, 2010
Pro-Keds - Spring/Summer 2010 - Royal Plus | Available Now

Originally introduced in the 1970s as a basketball shoe, Pro-Keds Royal Plus has evolved through the years into one of the staples on the streets. The Royal Plus is has not only been donned by some of the greatest basketball players and pioneers of…

by: Emily | March 19, 2010
adidas Originals - Transform Pack

Staying true to originality, adidas Originals has been pushing the envelope on sneakers with utmost effort and creativity this year. With adidas Originals, sneakers are not just sneakers and can absolutely be something more. For instance, with the AR pack, sneakers are also game…

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by: Emily | March 18, 2010
Supra - Red Canvas Pack - Bullet + Cuban 1.5 + Vaider

A man of passion and lives and breathes in color, thus not quite feeling the “cool grey” theory? Supra has released a red counterpart, the Red Canvas Pack, to the Grey Canvas Pack. While the red version also features three kicks which have uppers…

by: Jesse | March 18, 2010
Nike Air Max 90 - Infrared | Detailed Images

In the spirit of keeping classics readily available, Nike is following the lead of the neon green Air Max 95 and giving sneaker collectors another shot at the infrared Air Max 90. Infrared holds a special place in the hearts of those who love…

by: Emily | March 18, 2010
Supra - Charcoal Canvas Pack - Cuban 1.5 + Thunder Low + Thunder

Spring might be a good time to shed the heavy and dull shades. But there is a certain ring of truth to “cool grey”–because grey is cool. And so, for those who are ready to switch to something lighter but not quite ready to…

by: Poe | March 18, 2010
Parra x Nike Air Max 1 TZ | Nike Sportswear 21 Mercer | Launch Recap

Absolute pandemonium! Though cloaked in secrecy till the very moment it was announced, the launch of Parra x Nike Air Max 1 TZ at Nike Sportswear 21 Mercer flagship nevertheless shut down its namesake street yesterday afternoon in New York City. A repeat of…

by: Poe | March 18, 2010
Adidas SLVR - Spring 2010 - New Sneakers | Available Now

Accessible to all, men and women, the sneaker collection for adidas SLVR just received a brief update this week. 4 new silhouettes, including 2 in all perforated leather, are all available in SLVR, adidas boutiques, as well as its online store. Adhered to SLVR’s…

by: Poe | March 18, 2010
Air Jordan VI (6) Retro - Oreo Colorway Edition | Available Now

With its famous heel tab (mimicking the rear spoiler of Michael Jordan’s Porsche), the Air Jordan VI (6) Retro is due to re-launch once again this weekend.  Dubbed the Oreo Edition, the white on black colorways resembles those famous night time snack from Nabisco. …

by: Emily | March 18, 2010
Giuliano Fujiwara - Spring/Summer 2010 Sneakers

If someone took Jeremy Scott’s designs off psychedelics and shot it with a dose of zen, Masataka Matsumara’s Guiliano Fujiwara is just what you might get. While the name may come across as unfamiliar and new to many, Guiliano Fujiwara has been around for…

by: X | March 18, 2010
Fresh Celeb: Swizz Beatz - Christian Louboutin Studded Sneakers

Swizz Beatz attended Gotham Magazine’s Annual Gala hosted by his girlfriend, Alicia Keys, and presented by Bing at Capitale in New York City on Monday, March 15th. The hip-hop producer whose been dating Keys for a number of months now was spotted rocking a…

by: Poe | March 18, 2010
Supra Vaider - Neon Green TUF - “Tennis Ball” Finish | Available Now

A quick transition from military inspired to preparatory casualness. The signature Supra Vaider High received a make-over this Spring. Designers adorned it with an unique textured finish, an appliqué with close resemblance to an used tennis ball (though not with the fuzz as on…

by: X | March 18, 2010
Fresh Celeb: Drake - Gourmet Quadici

Drake was seen leaving Los Angeles’ Katsuya restaurant earlier this week after dining out with some friends. Drizzy has been in Los Angeles over the past week or so while filming the music video for his new single, “Over”, which will be featured on…

by: Jesse | March 18, 2010
Nike Zoom Kobe V (5) - Rice HS PE | Available Now

Kobe has made a PE model for Rice High School in Harlem NY before, as he crafted a black, green, and gold model for his last signature model. This model, again honoring the high school team that Kobe sponsors in Harlem, NY, has its…

by: Jesse | March 18, 2010
New Balance - MTG580 Gore-Tex - B-3 Jacket Inspired

Just a few days ago, we showed you pictures of the New Balance Gore Tex MTG580 in ripstop nylon. This model is also utilizes Gore Tex material inspired by the B-3 Flight jacket. Replacing the ripstop nylon on the other version is high quality, premium…

by: Emily | March 17, 2010
DC LIFE x PROBUS NYC - Admiral Sport “Probot” Launch

To celebrate the launch of the ultra futuristic Admiral Sport “Probot”, DC LIFE has partnered up with retailer PROBUS NYC to host the launch event for the hi-top kicks. The Admiral Sport series comes in three colorways that are based on different shades of…