Certainly its becoming a seasonal event, we’re talking about the line-up in front of Supreme for its Fall/Winter 2010 Collection launch, which took place just a few hours ago at the apparel label’s Lafayette Street flagship here in New York City. Even though most items will be available at its online store next week, around 100 fans of Supreme just couldn’t wait that long. Some stayed in their cars over night while most arrived around 8 am this morning to get ahead of the queue. Like any busy stretch of New York City, plenty of happenings surrounded the line-up. One block over, GAP took over Crosby Street for its Holiday 2010 photo shoot. Around the corner, Nylon magazine is creating a miniature mural for its Nylon x Smart ad campaign. The festivities were such that a street vendor stopped next to oncoming traffic and set up shop. The Fall/Winter 2010 Collection for Supreme is now available at its North American flagships in New York and Los Angeles, follow by launches in its retail locations in Japan this Saturday and online store next Thursday.

For a few seasons now, New Balance has been winning hearts and wallets of demanding sneakerheads over with its “Made in England” pack, which are not only made of high-quality materials, but also produced in extremely limited numbers. This time around, paying tribute to the pub culture, one of the greatest gastronomic activities and past-time of the English, New Balance has draw inspiration from your fine ale providers, with each 576 based on the local pub of a Flimby employee. The shoes are made from premium buttery leather, with each pub’s signature worked into the aesthetics of the shoe. Each shoe also comes with a matching bar towel and beer mat.

CONVERSE Japan has updated their classic kicks with fall appropriate accents for its September release. The new delivery features eternal staples such as the Chuck Taylor All Star in both low-top and hi-top, Skidgrip and the One star. Materials and styling have been updated to classic plaid and one of the All Star hi-tops even received a duffle coat make over complete with toggle enclosures over the lacing system. Another interesting silhouette is the Shoot hi top lined generously with fur, and highlights a neutral palette with pops of yellow and pink. The collection should be in select retailers this month.

Nike Sportswear had previously opened up an NSW shop inside Head Porter Plus in Tokyo. The store carried select collaborations and pieces from the NSW line. Last week, the store refreshed and reopened with the help of architect Nobuo Araki, who had also designed stores for brands such as SOPH. and Base Control. The new space is clean, bright, and retains a minimal look to draw attention to its products. Check out images of the store and a recap of the re-opening last Friday!

NSW Store by HEAD PORTER Plus
HP Annex
Jingumae, Shibuya-ku | Map
Tokyo 4-27-6-1F
TEL #: +81-03-5772-8540

SUPRA has just shipped a new pack of kicks out to retailers, so do expect to see these low-top Assaults in brand new Fall 2010 colorway on racks soon. The new Assaults come in various uppers, including a wine-colored Cabernet Patent, Grey Waxed Fleece, Black/Grey Fullgrain/Suede, and Navy Seersucker. So far, we think the opulent looking Cabernet Patent stands out in the collection with waxed laces and a textured heel, but for those seeking a middle ground between subtlety and a touch of edge, the Seersucker or the Waxed Fleece (they look like brushed suede) would be your best bet.

East meets west and California’s UNDFTD has linked up with Boston’s New Balance to create a limited edition pack of UNDFTD x New Balance Sonic 574. This time around, UNDFTD brings a little 80′s sportswear styling to the classic running shoes by reworking the upper with a soft jersey material. The upper is made from a soft reverse fleece jersey loved by both spectators and athletes, and according to UNDFTD’s James Bond, it is the perfect canvas to showcase the heritage of both brands. Coloring is simple and minimal, and the bright “N” embroidered logo completes the varsity look. The collection comes in two colorways, a light grey and black, and they are sold at UNDFTD chapter stores starting today. Stay tuned for accompanying apparel!

PRO-Keds marches along a military line and gets battle ready for Fall/Winter 2010 as the label’s second delivery leans heavily towards military-themes in a range of olives, tans, browns and blacks. The second delivery is a mixture of styles varying from the 69ER Lo, the 69ER Hi to Royal Lo and Royal Hi.  A mixture of materials such as tough olive canvas to brown suede and buttery smooth tan leather appear on the uppers of a rugged but mature collection. These will be available soon at select retailers such as Fred Segal, American Rag, Union LA, Bloomingdales and Concepts.

Pro-skater Stevie Williams jumps on board the ALIFE cruise and reinterpreted the popular New York label’s iconic Everybody Hi America. The hi-top sneaker has been rendered in a mix of grey suede with tonal mesh and red accents to represent Williams’ hometown baseball team, the Philadelphia Phillies. The front of the sneaker features Williams’ signature, and in a colorway of red and grey, this is the pair of hi-tops that can’t go wrong. These are available in limited quantities, and colette is one of the retailers carrying it at the moment.

While it has many names, from Air Jordan Foamposite to Air Jordan Armor, once thing is for certain, its popularity. Sneaker aficionados been clamoring for more ever since images of it first leaked onto the Internet. Now, thanks to MarqueeSole, a more detailed look of the Air Jordan 1 Anodized in Metallic Red. Seamless in construct, the upper is made from 1-piece metallic red leather, shaped into iconoclastic silhouette. A black midsole sandwiched in-between with a translucent outsole, the shoe is completed with a contrast white tongue and winged Air Jordan logo. Currently available in limited sizing at MarqueeSole.

We at Freshness celebrate innovation. adidas has been hitting hard of late with their Originals collections, and the designs that sprung from the minds of Jeremy Scott, James Bond, and Kazuki Kuraishi (KzK) continue to impress. Founded in 1924 and with unparalleled international success, adidas has a rich and storied history. And while they could simply “retro” old models in new colorways season after season, it seems that they have avoided simply resting on their laurels. A project like the recently-launched MEGA proves that there can be more to heritage than simple re-releases. With MEGA, adidas is revisiting old models with contemporary flair. We got the chance to chat with Noah Bernard, Category Manager, adidas Originals Footwear, and the conversation reveals the intricacy and inspirations behind a project that fuses old and new.

Over the past weekend, NIGO flew in to Singapore to launch the new SANRIO Baby Milo Store in Singapore. This is the first time NIGO has been to Singapore since he opened BAPE Store Singapore. Aside from exclusive products, NIGO was also on site to autograph special SANRIO Baby Milo tote bags. From what we heard, the collaborative BAPESTA sneakers sold out pretty quickly. Check out the store and collection. Also, stay tuned for more updates because NIGO will be heading over to Shanghai, presumably to open the fabled and anticipated Shanghai BAPE Store.via: fash-eccentric//NIGO

Remeber the “Toxic Sea Robin” from Nike SB QS last year? This Fall/Winter, we have spotted a pair reminiscent of that with ALIFE. Albeit, it is toxic with a little military touch. Made from ultra-durable and strengthened nylon that are of the same materials used on parachutes, ALIFE’s Everybody Hi Toxic Sneakers are puffy numbers that also feature one of ALIFE’s cool kick-touches, the colored translucent soles. The hefty high-top comes in two colorways, olive with orange accents and grey with steely blue accents. These are available now online at colette. Enjoy!