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Inherent Vice – Official Trailer | Video

Warner Bros. has unveiled the official trailer for director Paul Thomas Anderson’s highly anticipated Inherent Vice, based on Thomas Pynchon’s 2009 novel of the same name. Joaquin Phoenix stars as private eye Doc Sportello, who’s at the center of this psychedelic detective story set in Los Angeles at the … READ MORE

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Arbor Skateboards – “Burn It Down” Featuring James Kelly | Video

Arbor Skateboards has released a short film that’s nothing short of insane, featuring longboarder James Kelly careening headlong down two-lane roads in the Western Sierras of California. The video, promoting Kelly’s new pro model, is a master class in speed, with unexpected curves and oncoming traffic presenting almost no impediment … READ MORE

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Nike Zoom Air – 2014 Greater China Media Summit with Mo Farah and Galen Rupp

Together with two-time Olympic gold medalist Mohamed “Mo” Farah and Oregon Ducks’ own Galen Rupp, Nike Running formally introduced its 2014 Nike Zoom Air Collection to the Greater China Region in Shanghai earlier this week. In anticipation of the upcoming 2014 Shanghai International Marathon, Chinese marathon runners … READ MORE

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HUF – “Americans Do America” Tour Video

  The HUF team recently embarked on a US tour that made its way through the heartland, featuring team riders Dylan Rieder, Austyn Gillette, Dan Plunkett, Josh Matthews, Kevin Terpening and Peter Ramondetta, as well as special guests Matt Gottwig and Richie Rizzo. The guys skated Tulsa, Kansas … READ MORE

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Relonch – Apple iPhone 5/6 Camera Attachment That Creates Print Quality Photos

Even with Apple iPhone 6’s new 8-Megapixel iSight Camera and a suite of improvements, including Burst Mode, Timer, and Manual Exposure Control, photography enthusiasts still want more. Fortunately for them (and us) start-up Relonch Camera came up with a solution – an accessory packed with a APS-C … READ MORE

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Patagonia – Truth to Materials Collection

Outdoor apparel brand Patagonia has unveiled its Truth to Materials collection, honoring “the purest form of a material possible.” That means the seven-piece range is built with the brand’s “responsible manufacturing” in mind, using up fewer virgin resources by utilizing organic cotton and recycled polyester treated with less … READ MORE

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Polar Skate Co. x CONVERSE CONS: “Manhattan Days” – A Film by Pontus Alv

To help mark the drop of the Fall 2014 Converse CONS Polar Skate Co. Collection, which launches today, Converse CONS ambassador Pontus Alv has released a film called “Manhattan Days.” Featuring Cons and Polar riders Aaron Herrington, Kevin Rodrigues, David Stenström, Jerome Campbell, Dane Brady and Pontus … READ MORE

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Apple Addresses iPhone 6 Issues with Statement and iOS 8.0.2 Patch

What a difference a week makes. After a seemingly smooth launch of its new iOS 8 operating system and iPhone 6 devices, everything went awry for Apple. First, there was the issue of its iPhone 6 Plus phablet bending or misshapen after storing in ones pocket. Then … READ MORE

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Mercedes-AMG Engines – A Behind the Scenes Look | Video

The crew from Cool Hunting was recently granted the opportunity to tour the Mercedes-AMG facility in Affalterbach, Germany, where they would get a rare firsthand look at how AMG engines are built. What they observed was a far cry from the typical frenzied warehouse setting. Instead, they encountered … READ MORE

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PALACE Skateboards x adidas Originals Collection – Video with Lev Tanju Impersonator

Would the real Lev Tanju please stand up? Tired of bland introductory video from past collaborative project by others, PALACE Skateboards‘ chief instigator Lev Tanju decided to take a humorous route for PALACE’s upcoming collaboration with adidas Originals. With production company Somesuch’s assistance, an open casting call … READ MORE

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Call of Duty: Advanced Warfare – “Power Changes Everything” Trailer | Video

A new trailer for Call of Duty: Advanced Warfare has dropped ahead of the game’s impending launch. Dubbed “Power Changes Everything,” the video focuses on the game’s futuristic weapons in multiplayer settings, chief among them the Advanced Warfare exoskeleton that allows players to “boost jump, dodge, dash, slide, … READ MORE