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Freshness Week In Review: 08/09/2010 – 08/13/2010

If Puma or adidas or any other  sportswear competitors out there are hoping to eliminate competition for once and for all, pulling some covert operation in New York City would have been most efficient this past weekend because the entire Nike and more have gathered in the … READ MORE

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Freshness Week In Review: 08/02/2010 – 08/06/2010

This is an interesting week. First, to the joy for all who champion for equality, Proposition 8 has been overturned. Now all happy couples will enjoy the same rights and legal protection. Meanwhile, on a sadder note for Google, the search engine kingpin who has pretty much … READ MORE

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Freshness Week In Review: 7/26/2010 – 7/30/2010

This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 … READ MORE

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Freshness Week In Review: 7/19/2010 – 7/23/2010

This week has been slightly crazed at the Freshness office because New York City has been hopping this week. First, (capsule) and Agenda has our calendars filled with Spring/Summer 2011 previews, not to mention a great roof top party to wrap things up with. Then, we learned … READ MORE

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Freshness Week In Review: 7/12/2010 – 7/16/2010

Perhaps one of the biggest causes of celebration this week comes from the hopeful news of BP containing the ridiculous oil spill. Since Thursday, when new caps on the valves are closed, there has been no report of oil leaking into the Gulf anymore. Finally, an epic … READ MORE

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Freshness Week In Review: 6/28/2010 – 7/2/2010

The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, … READ MORE

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Freshness Week In Review: 6/28/2010 – 7/2/2010

To call it perplexing would not do it justice.  This week was just a roller coaster ride of emotions.  First, the upset of Brazil National Team at the World Cup.  Fans around the world expected an epic tournament between the Canary Yellow and Oranje.  The outcome, however, … READ MORE

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Freshness Week In Review: 6/21/2010 – 6/25/2010

This week wrapped up in sad times for the stateside, as USA will be going home after losing to Ghana in the round of 16. Ghana secured its victory in extra time, and while the USA fans held their breaths, fingers crossed and praying for a miracle … READ MORE

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Freshness Week In Review: 6/14/2010 – 6/18/2010

This week is either a bout of disappointment or of victory, depending on whether you are a Lakers fan or a die-hard Celtic’s loyal subject. Or, if you are not quite a sports fan, then this week might have just been like any other week. Unless, you … READ MORE

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Freshness Week In Review: 6/7/2010 – 6/11/2010

Not quite sure where the LA Revenge will be heading too yet, since the Celtics and the Lakers manage to tie the NBA Finals at 2-2 before the weekend. While many might still be fretting over the hoops, in another continent, 2010 FIFA World Cup finally kicked … READ MORE

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Freshness Week In Review: 5/31/2010 – 6/4/2010

For the Lakers fans, this is possibly the greatest start to the weekend ever, as the Lakers have successfully embarked on the Los Angeles revenge against their long-time arch-rival, the Boston Celtics. And to put a few cherries on top of what tastes like the championship title … READ MORE