Freshness Week In Review: 08/30/2010 09/03/2010
Maybe you noticed the dip in temperature or the nightly whirling of cool breeze. Yep, fall is here and so are the slews of new releases. First as a collection preview the week before, Supreme’s Fall/Winter 2010 line came to fruition on Thursday when it launched in … READ MORE
Freshness Week In Review: 08/23/2010 – 08/27/2010
Onward into Q4 and fall, this is the last bits of freedom before school starts and the gorgeous sunshine departs for colder weather. Those in New York would have already felt the dropping temperature especially in the early morning and at night, so the Fall/Winter 2010 releases … READ MORE
Freshness Week In Review: 8/16/2010 – 8/20/2010
New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to … READ MORE
Freshness Week In Review: 08/09/2010 – 08/13/2010
If Puma or adidas or any other sportswear competitors out there are hoping to eliminate competition for once and for all, pulling some covert operation in New York City would have been most efficient this past weekend because the entire Nike and more have gathered in the … READ MORE
Freshness Week In Review: 08/02/2010 – 08/06/2010
This is an interesting week. First, to the joy for all who champion for equality, Proposition 8 has been overturned. Now all happy couples will enjoy the same rights and legal protection. Meanwhile, on a sadder note for Google, the search engine kingpin who has pretty much … READ MORE
Freshness Week In Review: 7/26/2010 – 7/30/2010
This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 … READ MORE
Freshness Week In Review: 7/19/2010 – 7/23/2010
This week has been slightly crazed at the Freshness office because New York City has been hopping this week. First, (capsule) and Agenda has our calendars filled with Spring/Summer 2011 previews, not to mention a great roof top party to wrap things up with. Then, we learned … READ MORE
Freshness Week In Review: 7/12/2010 – 7/16/2010
Perhaps one of the biggest causes of celebration this week comes from the hopeful news of BP containing the ridiculous oil spill. Since Thursday, when new caps on the valves are closed, there has been no report of oil leaking into the Gulf anymore. Finally, an epic … READ MORE
Freshness Week In Review: 6/28/2010 – 7/2/2010
The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, … READ MORE
Freshness Week In Review: 6/28/2010 – 7/2/2010
To call it perplexing would not do it justice. This week was just a roller coaster ride of emotions. First, the upset of Brazil National Team at the World Cup. Fans around the world expected an epic tournament between the Canary Yellow and Oranje. The outcome, however, … READ MORE
