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Freshness Week In Review: 09/20/2010 – 09/24/2010

Just as the folks in New York City are recovering from the recently wrapped New York Fashion Week, the Alexander Wang bootie-clad army of editors and buyers fled the city and moved their actions and sharp opinions to Milan and London. Meanwhile, heels and bowties aside, the … READ MORE

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Freshness Week In Review: 09/13/2010 – 09/17/2010

Last week, New York City was overrun by mile-long legs, editors in killer heels, men in glossy, three-piece suits and smart tortoiseshell glasses, and they have all congregated at the new home of Mercedes-Benz Fashion Week in New York City at Lincoln Center.  Freshness was jetting about town … READ MORE

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Freshness Week In Review: 09/06/2010 – 09/12/2010

New York City is overrun by the fashion world this week with two of fashion’s most important events happening– the second annual Fashion’s Night Out, and Mercedes-Benz Fashion Week in New York City. Spring/Summer 2011 previews have officially kicked off this past Thursday, and designers ranging from … READ MORE

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Freshness Week In Review: 08/30/2010 09/03/2010

Maybe you noticed the dip in temperature or the nightly whirling of cool breeze. Yep, fall is here and so are the slews of new releases. First as a collection preview the week before, Supreme’s Fall/Winter 2010 line came to fruition on Thursday when it launched in … READ MORE

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Freshness Week In Review: 08/23/2010 – 08/27/2010

Onward into Q4 and fall, this is the last bits of freedom before school starts and the gorgeous sunshine departs for colder weather. Those in New York would have already felt the dropping temperature especially in the early morning and at night, so the Fall/Winter 2010 releases … READ MORE

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Freshness Week In Review: 8/16/2010 – 8/20/2010

New York City has been extremely busy (since when has it not been, but even more so this week, mainly with thanks to Nike) recently, and because of that, Freshness has been extremely busy as well. We have ran around the town from Madison Square Garden to … READ MORE

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Freshness Week In Review: 08/09/2010 – 08/13/2010

If Puma or adidas or any other  sportswear competitors out there are hoping to eliminate competition for once and for all, pulling some covert operation in New York City would have been most efficient this past weekend because the entire Nike and more have gathered in the … READ MORE

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Freshness Week In Review: 08/02/2010 – 08/06/2010

This is an interesting week. First, to the joy for all who champion for equality, Proposition 8 has been overturned. Now all happy couples will enjoy the same rights and legal protection. Meanwhile, on a sadder note for Google, the search engine kingpin who has pretty much … READ MORE

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Freshness Week In Review: 7/26/2010 – 7/30/2010

This week, in prepping for the World Basketball Festival, Nike has geared up with DJ Clark Kent to bring out a pack of new kicks designed by a New Yorker, especially for New York. And of course, there is nothing like a good block party at 21 … READ MORE