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Freshness Week In Review: 7/19/2010 – 7/23/2010

This week has been slightly crazed at the Freshness office because New York City has been hopping this week. First, (capsule) and Agenda has our calendars filled with Spring/Summer 2011 previews, not to mention a great roof top party to wrap things up with. Then, we learned … READ MORE

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Freshness Week In Review: 7/12/2010 – 7/16/2010

Perhaps one of the biggest causes of celebration this week comes from the hopeful news of BP containing the ridiculous oil spill. Since Thursday, when new caps on the valves are closed, there has been no report of oil leaking into the Gulf anymore. Finally, an epic … READ MORE

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Freshness Week In Review: 6/28/2010 – 7/2/2010

The wise has once said, time will seem to pass exponentially faster as one ages. Perhaps over here at Freshness, we have been plagued with the incurable problem of aging, and it is difficult to believe that 2010 is already half over. As June segues into July, … READ MORE

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Freshness Week In Review: 6/28/2010 – 7/2/2010

To call it perplexing would not do it justice.  This week was just a roller coaster ride of emotions.  First, the upset of Brazil National Team at the World Cup.  Fans around the world expected an epic tournament between the Canary Yellow and Oranje.  The outcome, however, … READ MORE

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Freshness Week In Review: 6/21/2010 – 6/25/2010

This week wrapped up in sad times for the stateside, as USA will be going home after losing to Ghana in the round of 16. Ghana secured its victory in extra time, and while the USA fans held their breaths, fingers crossed and praying for a miracle … READ MORE

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Freshness Week In Review: 6/14/2010 – 6/18/2010

This week is either a bout of disappointment or of victory, depending on whether you are a Lakers fan or a die-hard Celtic’s loyal subject. Or, if you are not quite a sports fan, then this week might have just been like any other week. Unless, you … READ MORE

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Freshness Week In Review: 6/7/2010 – 6/11/2010

Not quite sure where the LA Revenge will be heading too yet, since the Celtics and the Lakers manage to tie the NBA Finals at 2-2 before the weekend. While many might still be fretting over the hoops, in another continent, 2010 FIFA World Cup finally kicked … READ MORE

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Freshness Week In Review: 5/31/2010 – 6/4/2010

For the Lakers fans, this is possibly the greatest start to the weekend ever, as the Lakers have successfully embarked on the Los Angeles revenge against their long-time arch-rival, the Boston Celtics. And to put a few cherries on top of what tastes like the championship title … READ MORE

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Freshness Week In Review: 5/24/2010 – 5/28/2010

This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in … READ MORE