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Freshness Week In Review: 5/24/2010 – 5/28/2010

This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in … READ MORE

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Freshness Week In Review: 5/17/2010 – 5/21/2010

Since the weather has been getting more stable, and sunshine becomes a more consistent presence in our lives, everyone’s coming out to play. Also, as the 2010 FIFA World Cup will be kicking off extremely soon, the sportswear giants have been gearing up for this year’s biggest … READ MORE

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Freshness Week In Review: 5/10/2010 – 5/14/2010

Now that the Boston Celtics had proved to be a team above the Cleveland Cavaliers and captured the Eastern Conference Semifinals, the big question of the week now goes to, where will King James land? Perhaps the New York Knicks? Perhaps with the Chicago Bulls? The question … READ MORE

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Freshness Week In Review – 4/26/2010 – 4/30/2010

Aside from everything that happened this week– be it Iron Man II movie premiere in Los Angeles on Monday or Tiger Woods missing the cut at Quail Hollow Woods Championship, nothing has involved as many people and companies across industries, oceans, mountains and equator as the Shanghai … READ MORE

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Freshness Week In Review – 4/19/2010 – 4/23/2010

Whether one condones marijuana, uses it, hates it or is simply supportive because of its lucrativeness, 420 has come and gone and many labels and companies had geared up with related releases. The biggest drop of all is the Nike SB Dunk Hi Premium “Skunk”, which inspired … READ MORE

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Freshness Week In Review – 4/12/2010 – 4/16/2010

In New York City, the April weather is always volatile. This week marks a dip back into the cold, but things are still happening around the world. For instance, people are still stealing street art (Banksy’s piece in Los Angeles have been removed) and Coachella is still … READ MORE

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Freshness Week In Review – 4/5/2010 – 4/9/2010

This week has been incredibly happening. Surprisingly, while this may be just another seemingly bland week in the middle of April, caught between the gorgeous sunny days and horrid showers, this is a week of fresh starts. Big things happened. First, Tiger Woods returned professional golf after … READ MORE

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Freshness Week In Review – 3/29/2010 – 4/2/2010

There is nothing like April Fools’ to keep spirits lifted, mind boggled and logic absolutely failed. This week, aside from Google’s “Topeka” prank and Rep. Hank Johnson’s saga about his worries that Guam might “tip over and capsize”, there are other countless things for sneakerheads and fresh … READ MORE

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Freshness Week In Review – 3/22/2010 – 3/26/2010

An eventful week for the House and the Senate, Obama’s health care reform has been voted, fixed and sent in for re-vote. While it’s been busy on the social and health care front, on a more light-hearted note, this is a week worthy of celebration for the … READ MORE

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Freshness Week In Review – 3/15/2010 – 3/19/2010

This is a week when things roll out in packs. Aside from some lone runners such as a detailed look at the highly anticipated adidas Originals x Star Wars x CLOT- Hoth Skate Hi kicks, a inside look into what Manny Pacquiao will be wearing when he … READ MORE

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Freshness Week In Review – 3/8/2010 – 3/12/2010

The best way to describe this week is to see it as a prelude to all the action there is to come for the warmer months. With a convoy of fresh releases, launches and previews from Nike, especially in the sneaker department, the week seems to urge … READ MORE