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Freshness Week In Review: 6/21/2010 – 6/25/2010

This week wrapped up in sad times for the stateside, as USA will be going home after losing to Ghana in the round of 16. Ghana secured its victory in extra time, and while the USA fans held their breaths, fingers crossed and praying for a miracle … READ MORE

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Freshness Week In Review: 6/14/2010 – 6/18/2010

This week is either a bout of disappointment or of victory, depending on whether you are a Lakers fan or a die-hard Celtic’s loyal subject. Or, if you are not quite a sports fan, then this week might have just been like any other week. Unless, you … READ MORE

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Freshness Week In Review: 6/7/2010 – 6/11/2010

Not quite sure where the LA Revenge will be heading too yet, since the Celtics and the Lakers manage to tie the NBA Finals at 2-2 before the weekend. While many might still be fretting over the hoops, in another continent, 2010 FIFA World Cup finally kicked … READ MORE

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Freshness Week In Review: 5/31/2010 – 6/4/2010

For the Lakers fans, this is possibly the greatest start to the weekend ever, as the Lakers have successfully embarked on the Los Angeles revenge against their long-time arch-rival, the Boston Celtics. And to put a few cherries on top of what tastes like the championship title … READ MORE

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Freshness Week In Review: 5/24/2010 – 5/28/2010

This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in … READ MORE

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Freshness Week In Review: 5/17/2010 – 5/21/2010

Since the weather has been getting more stable, and sunshine becomes a more consistent presence in our lives, everyone’s coming out to play. Also, as the 2010 FIFA World Cup will be kicking off extremely soon, the sportswear giants have been gearing up for this year’s biggest … READ MORE

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Freshness Week In Review: 5/10/2010 – 5/14/2010

Now that the Boston Celtics had proved to be a team above the Cleveland Cavaliers and captured the Eastern Conference Semifinals, the big question of the week now goes to, where will King James land? Perhaps the New York Knicks? Perhaps with the Chicago Bulls? The question … READ MORE

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Freshness Week In Review – 4/26/2010 – 4/30/2010

Aside from everything that happened this week– be it Iron Man II movie premiere in Los Angeles on Monday or Tiger Woods missing the cut at Quail Hollow Woods Championship, nothing has involved as many people and companies across industries, oceans, mountains and equator as the Shanghai … READ MORE

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Freshness Week In Review – 4/19/2010 – 4/23/2010

Whether one condones marijuana, uses it, hates it or is simply supportive because of its lucrativeness, 420 has come and gone and many labels and companies had geared up with related releases. The biggest drop of all is the Nike SB Dunk Hi Premium “Skunk”, which inspired … READ MORE

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Freshness Week In Review – 4/12/2010 – 4/16/2010

In New York City, the April weather is always volatile. This week marks a dip back into the cold, but things are still happening around the world. For instance, people are still stealing street art (Banksy’s piece in Los Angeles have been removed) and Coachella is still … READ MORE