NIKE Ovolo \O"vo*lo\ n. (Arch.) ------------------------- A round convex molding having a cross section in the form of a quarter of a circle or of an ellipse. Women move in infinite ways. No single image can encompass the multiplicity of tasks women go through during an active day. Nor can a single image describe the diversity of the women doing them. Thinking about how women move leads Nike to new solutions in women’s footwear. At Nike, design is the creative force behind innovation. Nike designer Richard Clarke began drafting ideas about what a shoe ought to do - fit, move, support. Nike expanded upon the initiative to develop something totally new. Words and images are copyrighted. Please do not use without written permission. © 2004 Freshness Creative Corp. Freshnessmag.com