Nike iD Reuters Sign
3 Times Square, NYC

On May 3rd 2005, Nike iD launched an interactive ad in the middle of Time Square in New York City. Nike iD is Nike's six year old innovative website where customers can design a shoe to their liking. The site was recently redesign by R/GA the company also responsible for most of Nike's award winning websites including Nike Basketball, Nike Gridiron, Nike Running. The Nike iD Reuters sign was also designed and developed by the interactive design agency.

When up on the Reuters sign, a pedestrian walking by can call a special Nike iD number and customize a Nike Shoe on the spot. As we took these pictures we were able to capture a pedestrian customizing a shoe. (noted later in the photoset)

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© 2004 Freshness Creative Corp.