Nike Cycling · Lance Armstrong's Trial Bike by Futura
"Nike invited reowned artist Futura to meet Lance Armstrong. Following that meeting, Futura developed 26 icons that speak to Lance's Tour experience.

Nike's Mark Smith developed the symbols into a language of more than 40 symbols that relay complex meanings of Lance's life and applied them to the design of Lance's Trial Bike"

- http://www.nike.com/wearyellow/main.html
- http://www.nikecycling.com










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