Mark Smith Q&A on the Lance Icons
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Futura had a past life a cycle courier. Do you have much experience of cycling yourself? If so, did this affect your approach to this project?

After school, I worked at a place that was about 20 miles away from where I lived, and I’d ride a mountain bike to and from work every day. I still ride a lot today – actually, I do a lot of creative problem-solving while I’m on the bike. Many ideas for this project came to me while I was on a bike in Hawaii not too long ago, in fact... they just hit me.