New York City (RBK) Ice Cream/BBC Press/Launch Party with Pharrell & Nigo (of A Bathing Ape)

Thanks to DJ Zero for photographing the event.

Most of this has made it on to the various urban news wires but in case you haven't been caught up: Ice Cream is a new line of sneakers from Pharrell Williams (Neptunes, NERD, Startrak) Reebok. They are designed in collaboration with Nigo. Nigo is the man behind the Japanese label A Bathing Ape, sometimes also known as BAPE.

The Ice Cream like comes in a Ice Cream container like case. Inside is a unique ice cream scoop that acts as a shoehorn.

This photo is one of the first colorways to be released sometime this September.

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