An Interview with JEST
co-Founder of ALIFE
by Thomas Bradley
ALL Photos: ALIFE || Addl: Dan & lqrice
Part of the Freshness ALIFE Feature
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What do you think “Alife” has come to mean in the marketplace as a whole?

I think that we are a leader in the genre that we work within. I think we have been a big part of creating the marketplace that you are referring to. I think the sneaker game was sparked by the introduction of the Alife Rivington Club. Do some research and look at the dates that all of these “lifestyle” boutiques and sneaker shops were opened. You will find that there have been lots of imitations, that’s cool for opening up the market to a larger audience, but we aren’t trying to follow anybody. We love what we do and we do it for the love.

(pictured: jest-voodoo doll #1)

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