An Interview with JEST co-Founder of ALIFE by Thomas Bradley ALL Photos: ALIFE || Addl: Dan & lqrice Part of the Freshness ALIFE Feature ----------------------------------------------- What do you think “Alife” has come to mean in the marketplace as a whole? I think that we are a leader in the genre that we work within. I think we have been a big part of creating the marketplace that you are referring to. I think the sneaker game was sparked by the introduction of the Alife Rivington Club. Do some research and look at the dates that all of these “lifestyle” boutiques and sneaker shops were opened. You will find that there have been lots of imitations, that’s cool for opening up the market to a larger audience, but we aren’t trying to follow anybody. We love what we do and we do it for the love. (pictured: jest-voodoo doll #1) Words and images are copyrighted. Please do not use without written permission. [著作權所有 Freshness Creative Corp. |文字與圖片未經正式授權請勿任意轉載] © 2005 Freshness Creative Corp. Freshnessmag.com