An Interview with JEST
co-Founder of ALIFE
by Thomas Bradley
ALL Photos: ALIFE || Addl: Dan & lqrice
Part of the Freshness ALIFE Feature
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Taking an idea and getting it through all the stages of fabrication to the point where it actually becomes a tangible product seems a mystery to most people. Alife has opened multiple stores over the years, can you describe the process and how the Alife team gets it done?

It is looked at as any other project that we get involved in. We have a game plan, which sometimes changes during the project, but the end result has been pre-defined. All of our work is done “in-house”, meaning; we don’t hire an architecture firm or design agency or contractor. We do all of our build-outs, from sheetrock to polishing the floors.

(pictured: alife-orchard street office)

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