An Interview with JEST
co-Founder of ALIFE
by Thomas Bradley
ALL Photos: ALIFE || Addl: Dan & lqrice
Part of the Freshness ALIFE Feature
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Concerning customer reaction to a space, what is Alife’s goal regarding consumer experience in the shops?

Our consumers are the people that are driving this market. They know what is going on all over the world in terms of this lifestyle. We like to give them the most that we can when entering one of our spaces, from the music to the quality of craftsmanship of the shop, to the shopping bag when they leave the space. It is all thought through while building. We like to give the customer the feeling of entering a space that they will remember for one reason or another.

(pictured: alife feature in Warp)

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