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ALIFE NYC
158 Rivington Street
New York, NY || > Map
by Thomas Bradley
Photos: Liquidrice
Part of theFreshness ALIFE Feature
---------------------------------------------
The ALIFE team has set a new precedent for chic, urban clothing
boutiques the world over. Situated next to Alife Rivington Club,
the new Alife store is exactly what the Alife consumer wanted from
the brand/store.
It combined a fishtank of piranhas with the Alife brand in such
a seamless fashion that it achieved that which is the essence of
the store, the
brand, and the lifestyle as a whole: effortless cool.
This cool is of course derived from the type of effort which passionately created
a brand from a lifestyle and not about a lifestyle. The new Alife shop will be
selling its own sneakers, jeans, shirts, hats, and jewelry. Its closeness to
Alife Rivington Club is a blessing to the walkers who hump the city blocks while
trekking from shop to shop. |
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Words and images are copyrighted. Please do not use without written permission.
[著作權所有 Freshness Creative Corp. |文字與圖片未經正式授權請勿任意轉載]
© 2005 Freshness Creative Corp. Freshnessmag.com
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