Old ALIFE Store & Office
Orchard Street
By Liquidrice // Thomas Bradley
Photos Dan H.
Part of the Freshness ALIFE Feature
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The original Alife location was that spot. It sat at the head of the table for all New Yorkers involved with the scene Alife had punctuated with the opening of its doors in 1999. To have walked into the original Alife was to be both satisfied and intimidated. The first few steps confronted the customer with the reality of who he was and who he was trying to be. The store was a long, high ceilinged, gallery of cool for sale.

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