STAGES - Nike x LIVESTRONG - A Global Art Exhibition
Produced by: Dan Hwang | Written by: Poe

LIVESTRONG - Lance Armstrong Foundation

For them, the battle does not have to be a lonesome one.  Enter the Lance Armstrong Foundation.  Better known to many as LIVESTRONG, the foundation was established by professional cyclist Lance Armstrong.  At the start of his professional career, many have deemed him to be a force reckons with in the cycling world. However, October 2nd, 1996 , at age 25, Armstrong was diagnosed with - nonseminomatous - testicular cancer, an aggressive variant that already spread to parts of his brain, lung, and abdomen.  A survivability rate of 50% only, Armstrong faced the odds as how he did with cycling races, stages by stages.  In the midst of treatments and even before the certainty of his prognosis, the idea of Lance Armstrong begins to take shape.

Now in its 12th year, LIVESTRONG - Lance Armstrong Foundation has helped and continues to help those afflicted by cancer.  Similar to the expansive nature of cancer and how it devastates lives, LIVESTRONG assist the diagnosed and their love ones a comprehensive range of solutions.

- Prevention
- Education
- Access to Screening & Care
- Improvement in Treatment
- Ease of Transition for Cancer Survivors
- Awareness
- Investment in Treatment Research.

Like the disease itself, LIVESTRONG also deals with the spiritual and psychological aspect of the disease. With its unofficial motto, Unity Is Strength, the foundation links those battling the disease, their caregivers, with others among their communities, where they could face this common foe with collective strength.  For those seeking a personal resolution, the foundation also provides access to One-on-One Support., not to mention those looking clinical trials of new medical treatment.

However, the foundation’s most crucial function is to raise awareness on the disease and funding for the long battle against it.  This is where STAGES plays a key role.