Above from left: Jesse (A.R.C.), Manny (A.R.C.), Lauren Burns (New Balance), Treis Hill (A.R.C.)

Interview with Treis Hill of A.R.C. By: Tom Bradley What meetings or discussions led to the A.R.C. x New Balance 1300 pack project? A New Balance A.R.C project has been under way for about 3 years now, there was an A.R.C New Balance shoe scheduled to release from us but it wasn't meant to be. We continued to work with New Balance and finally were able to put something together. New Balance shared the same sentiment as ourselves; to produce well designed, quality Footwear. We weren't aiming to have a line in front of the store or tell the public there are only 25 pairs. We wanted to develop great looking sneakers and nothing more.

How did the A.R.C. team decide upon the 1300 model? The 1300 overall is a staff favorite, it is a style that has not really be over exposed or co-branded by other shops. We wanted to bring to the market a New Balance Collection that was representative to us and what we feel the people would be into. These 1300's are clean and wearable and that's was our mission to develop shoes that were worn and not resold or traded but actually worn.