The Market Makers - A Conversation with Fraser Cooke and Hiroshi Fujiwara

“Influencers” worked within the perimeters of a market, setting trends based on predetermined standards. “Market makers”, on the other hand, established new markets with ease. Breaching against tested trend formulas and creating genres unlike others in the marketplace. One example is Fujiwara’s Fragment…

An Interview with the Designers of the Nike Air Maxim 1

Certainly the term above is a familiar one, then there is a more recent terminology coined by Nike, “re-evolution”, a hybrid process where new modifications are conjoined with pre-existing elements instead of replacing them. An ideal example of this is the new Air Maxim 1…

An Interview with Kikuo Ibe - The Founding Father Of Casio G-Shock

It started out as a typical story of lost and found, a tale of need and creation. However, since the legend began back in 1983, the story had panned out into something much greater than that. The story of G-Shock had become a global phenomenon, a new perception on time piece, and most importantly, an almost…