It is unassuming, a camouflage as you will that blended it in with its urban landscape. Surrounded by residential low-rises and design studios, it was on the edge of the trusted Tokyo atlas we had. Then, a silent revelation in our minds that maybe this journey was like a pilgrimage of sort or maybe a discovery of some kind.

On January 14th, 2009, members of A.R.C. were invited to the New Balance factory in Skowhegan, Maine (USA) to experience firsthand the production of the A.R.C. x New Balance 1300 sneakers. Freshness was presented with the exclusive privilege of capturing the days activities, getting an inside look at how both of these brands operate…