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Sneakershot x Nike Sportswear Russia Present the Masters of Max Series

In celebration of Nike Air Max Day, Sneakershot and Nike Sportswear Russia have come together to present the Masters of Max Series, a collection of photos telling the story behind the numerous generations of the Nike Air Max family. Select images from the project will be showcased at …

Check Out the Winners of Our Air Max Day Photo Contest!

The month-long homage to Nike‘s most iconic silhouette finally comes to a close today, with the second annual Air Max Day. The classic 1987 Tinker Hatfield design has evolved numerous times over the years, forever changing the face of the sneaker industry with its technical innovations. Last …

15 On-Feet Photos of the New Nike Air Max Zero

Today marks the second annual Air Max Day and Nike has celebrated it in a big way by releasing the previously unseen Air Max Zero. The Tinker Hatfield-design was actually a sketch that preceded the original Air Max 1 that debuted in 1987 and after spending nearly …

Shanghai Celebrates Nike Air Max Day

It’s no surprise that the global reach of Nike Air Max Day extended to Shanghai, where sneaker culture is especially vibrant. The highlight of the day was this special installation at the Shanghai Exhibition Centre, where invited guests heard from luminaries and influencers who spoke about the history …

Vans Classics Golden Coast Collection – Spring 2015

Vans Classics takes inspiration from old surf fashion from the late 60s and 70s with their Golden Coast Collection for Spring 2015. The iconic Authentic, Classic Slip-On, Era and Old Skool silhouettes return in a range of 11 different styles done in subdued tones and muted colorways. …

Nike Celebrates Air Max Day With Fiat

Happy Air Max Day, everybody! In 1987, Tinker Hatfield unveiled the iconic silhouette that would go on to change sneaker history forever. Celebrating nearly three decades of design and innovation, Nike got together with Italian automobile manufacturer Fiat to collaborate on a series of vehicles that have …

10.DEEP Spring/Summer 2015 “VCTRY” Lookbook

New York’s 10.DEEP has unveiled the lookbook for its Spring/Summer 2015 VCTRY collection, representing the sportswear infused arm of the streetwear brand. The goods are shot through with technical and performance materials, finished in a modernist color palette of of red, blue, black, grey and white, accented with …

Listen To Rihanna’s New Single “BBHMM”

After raising speculation yesterday with a teaser on her Instagram, Rihanna has finally treated us to some new music with the release of her new single “BBHMM”, which stands for “Bitch Better Have My Money”. Following “FourFiveSeconds“, her wildly popular collaboration with Kanye West and Paul McCartney, …

Watch the Trailer for “Maggie” Starring Arnold Schwarzenegger

Arnold Schwarzenegger took to Facebook to premier the trailer for his latest movie, Maggie, in which he portrays a Midwest father who’s promised to take care of his daughter Maggie (Abigail Breslin), even as she succumbs to a deadly zombie virus. “I’m really proud of my new film,” Arnold …