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Reigning Champ “Sea to Sky” Polartec Power Dry Collection

Representing one of the first offerings from Reigning Champ‘s Spring/Summer 2015 range is this “Sea to Sky” capsule, made up of performance basics built with a blend of stretch nylon and Polartec Power Dry, an innovative moisture wicking and temperature regulating textile. The available pieces take the form of … READ MORE


Air Jordan XX9 “Chinese New Year” | Detailed Look

Originally previewed here, we now get a close-up look at the upcoming Air Jordan XX9 “Chinese New Year.” The defining feature of the shoe is the single-piece textile upper, custom-engineered for a lightweight lock-down fit, but even more importantly, presenting a dynamic showcase for the cascading watery … READ MORE


Tisha Cherry Plays With Food For “Art in the Eats”

Many people consider food to be an art and for Tisha Cherry, truer words could not be said. The talented and creative artist gained a following after creating incredible portraits of rappers and celebrities using just food items. From Tupac Shakur made from a deconstructed bowl of … READ MORE


Big Sean – “Blessings” Featuring Drake & Kanye West

“IDFWU” rapper Big Sean has released a new song with two of the biggest names in hip hop – Drake and Kanye West. Titled “Blessings”, it was teased throughout the week and now the Vinylz-produced track is out and does not disappoint. Aubrey and Ye were famously … READ MORE


Lotus Exige S Automatic

Lotus has unveiled the Exige S Automatic, the faster and more environmentally friendly cousin to the vehicle’s manual variant. Power comes courtesy of a supercharged 3.5-liter V6 — good for 345 bhp and 295 lb-ft of torque — that’s mated a six-speed automatic transmission, operated through the forged aluminium paddle … READ MORE


Bud Light Creates Real Life Pac-Man in Super Bowl 2015 Commercial

Watching commercials is one of the most time-honored traditions of the Super Bowl. Every year, millions of marketing dollars are poured into creating thirty second spots that make us laugh, cringe and sometimes cry. Never one to disappoint, Bud Light has debuted a most excellent new commercial … READ MORE


11 of the Best Training Apps for Athletes

The smartphone revolution is too often criticized for taking away from actually having to interact with people. It seems as though everywhere you go, everyone is staring down into their laps instead of conversing or too busy snapping photos of their food instead of actually eating it. … READ MORE


adidas Y-3 “Floral” Pack – Detailed Look

A couple weeks back Y-3 released a new campaign film showcasing their Spring/Summer 2015 line. Packed with Hawaiian surf themes from the 60’s and 70’s and shot with a raw, gritty, and saturated style reminiscent of the 80’s, it’s understandable if you would want a closer look … READ MORE


adidas Skateboarding x The Hundreds “Crush Pack”

The sequel to the first installment of the adidas Skateboarding x The Hundreds “A League” collection takes the form of this “Crush Pack,” featuring apparel, sneakers and accessories. Named after the top team in Bobby Hundreds’ youth soccer league, the collection pays tribute to the sport that was … READ MORE


Converse Unveils Limited-Edition Andy Warhol All Star Chuck ’70

Ahead of the larger Andy Warhol x Converse collection set to launch next month, the two names will release an extremely limited All Star Chuck ’70, a near exact replica of Andy Warhol’s original Converse All Star. The piece was created during the mid-1980’s, when Warhol returned to the … READ MORE


Engineered Garments Fall/Winter 2015 Collection Lookbook

Engineered Garments mastermind Daiki Suzuki has built a cult-like following for his workwear inspired brand since its debut in 2004. Keen observers habitually chart thematic variations that transpire with each passing season, but the upcoming Fall/Winter 2015 collection announces a stylistic shift in bold block letters. And … READ MORE