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Behind the Scenes with Krink | The Fierce Collective by Gatorade

Representing the point where “sport and art collide,” the Gatorade Fierce Collective is made up of nine creators, each of whom have been enlisted to capture the essence of the new Gatorade Fierce line. The latest project sees visionary street artist Craig Costello, aka KRINK or KR, … READ MORE

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MYKITA x Maison Martin Margiela – Sunglasses Collection

German handmade sunglasses brand MYKITA has partnered with another cult favorite label, Maison Martin Margiela, to produce a special capsule collection available in stores now. The 10-piece range is made up of six unisex styles, collected under the Essentials banner and built with stainless steel frames in … READ MORE

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VANS OTW Collection Oxford Ludlow Pack

The latest editions of the popular Ludlow silhouette from the Vans OTW Collection are inspired by a wardrobe essential, the oxford-cloth button-down shirt. The low-profile lace-up, featuring the clean lines of a modernized wino style, is upgraded here with a build using twill and leather, with the … READ MORE

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Reebok Kamikaze II – “Easter” | Release Reminder

In celebration of Easter weekend, Reebok is set to release a holiday-themed version of the classic Kamikaze II, the former Shawn Kemp signature. In keeping with time-worn tradition, the design theme is strictly limited to bright, pastel hues. The upper is finished in a tonal light teal … READ MORE

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James Perse – City Cruiser

L.A.-based designer James Perse offers a broad range of goods under his eponymous line, and new for the season is this single speed commuter bike. The City Cruiser features vintage track style with functionality built for city riding, using a chromoly steel fork and frame in either … READ MORE

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BODEGA x Reebok Insta Pump Fury – “Contact Sports” | Release Info

Dubbed “Contact Sports,” this latest installment of Reebok‘s ongoing celebration of the 20th anniversary of the Insta Pump Fury is produced in collaboration with Boston-based retailer Bodega. The collision of mixed materials and contrasting hues is dominated by an inflatable cage finished in a subtle polka-dot print, … READ MORE

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Air Jordan XX9 – Mark Smith’s One-of-One Edition

In addition to being a friend of Michael Jordan and a near limitless supply of Air Jordans, one other perk Mark Smith enjoys as the Creative Director for Jordan Brand is the opportunity to create his very own. So in a sea of AJs at today’s Air … READ MORE

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The Simpsons Will Air an Entire Episode in Lego

We’ve already seen collaborations between TV’s favorite animated family The Simpsons and LEGO — via the Springfield house and minifigure set — and now the two American pop-culture institutions are coming together again. This time around, the project centers around an episode of TV’s longest running primetime … READ MORE

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Air Jordan XX9 – “Paisley” Prototype Samples

Now with a special performance woven at its upper, the new Air Jordan XX9 will be the first footwear to seamlessly combine technical attributes with unbridled artistry. To demonstrate this new possibility, Jordan Brand’s creative director Mark Smith along with his design team created several interesting prototypes … READ MORE