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adidas Equipment Running Support “Scarlet Red”

The adidas Equipment Running Support returns this season in an eye-catching monochromatic upper, one that’s executed in a combination of mesh, suede and leather. Save for the black leather heel tab and adidas Equipment branding on the tongue, all components of the upper are finished in a …

Watch a Calligrapher Recreate Famous Brand Logos by Hand

British calligrapher Sebastian “Seb” Lester freely admits that he likes to doodle. But whereas the typical doodler creates haphazard chicken scratches while sitting in the back of the classroom or the far end of a conference table, Lester recreates iconic logos worthy of recording. And that’s precisely what he’s done, …

Air Jordan 5 Retro “White/Metallic Silver”

The next retro Air Jordan silhouette to get the remastered treatment is the Air Jordan 5, done up in a White, Metallic Silver and Black colorway first released back in 2000 (and continuing the recent trend of Retro+ colorways getting the spotlight in favor of OG colorways). The shoe …

KITH “Tokyo Sakura Project” Pop-Up Shop Video Recap

KITH‘s latest retail venture took the form of a custom installation housed within the United Arrows & Sons Shibuya flagship store in Japan. The conceptual space was built to showcase the brand’s latest high-profile release — dubbed the Tokyo Sakura Project — featuring Ronnie Fieg’s collaboration with PUMA, as well as KITH’s Sakura Collection, …

Jordan Eclipse | NikeStore Release Info

Earlier this week, we gave you a peek at the “Deep Royal Blue” colorway of the recently revealed Jordan Eclipse. Today, we’re given an official look at the new lifestyle silhouette from Jordan Brand. The low top off-court model features a deconstructed textile upper, which provides lightweight …

Pharrell Williams x adidas Originals | Giveaway Reminder

Today marks the release of the exciting Pharrell Williams x adidas Originals Superstar Supercolor Collection and we’re partnered up with German sneaker retailer Afew to give away a pair of your choosing to one of our Freshness readers! Available in an unprecedented fifty colorways, this pack celebrates …

Freshness Curated: 10 Travel Backpacks

Backpacks are no longer what they used to be and we here at Freshness take them very seriously. Once used to just carry books, they have now returned, mightier than ever, as an absolute must-have accessory in the modern man’s closet. One of the most common uses …

Greats Introduces the Hirsh

Greats has unveiled the Hirsh, the brand’s own take on the classic desert boot. Made in Italy and built with premium suede, the boots are priced at a paltry $149. Is it any wonder that Greats calls the Hirsh the “most accessible Italian shoe” they’ve ever made? Offered …

Kendrick Lamar and Reebok – Mobile Concert Los Angeles | Video

This past Tuesday, on March 24, Reebok and Kendrick Lamar brought the streets of West Hollywood to a standstill with a unique live event, one that fused fitness and music. Hundreds of unsuspecting runners, outfitted in Reebok’s new ZPump Fusion shoe, were participating in the brand’s #GETPUMPED campaign. Their run through the streets …