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PacSun x Star Wars Collection Lookbook

May 4, 2011 marks the first official and organized celebration of Star Wars Day. The holiday came about when fans realized “May the fourth” sounded a lot like “May the force be with you”. Just in time for the festivities, PacSun has unveiled a lookbook for their …

adidas Originals Introduces Chromatech Color Shift Technology

Following up on its Xeno collection, featuring a unique light responsive finish, adidas Originals introduces a new innovation dubbed Chromatech. Whereas Xeno reacted to light, Chromatech is affected by motion, in which the color of the material changes as it expands and contracts. The natural color shift results in a color spectrum …

adidas x Spotify New Running App

Because sometimes preparing for a run is harder than the training itself, adidas has partnered with Spotify on a new running app, adidas go. adidas go is the first running app that uses the iPhone’s accelerometer to instantly match your favorite music to your workout by calculating …

Herschel Supply Summer 2015 Lookbook

Herschel Supply has unveiled the lookbook for its Summer 2015 collection, featuring seasonally inspired colors and material stories making their way across various bag, luggage, accessory and headwear silhouettes. The color palette features monochromatic pieces in White, along with sun washed solids like Kelly Green and Electric Lilac, as …

Stone Island Spring/Summer 2015 – The Letter Series | Video

Stone Island has launched the Letter Series for Spring/Summer 2015, featuring a collection of cotton-jersey printed T-shirts. Each tee is emblazoned with a letter created with different graphic and print techniques, which taken together spell out the words “Stone Island.” The tees are available in heather grey, while …

PALACE Skateboards x adidas Originals Spring/Summer 2015 Collection

Following yesterday’s lookbook reveal, adidas Originals has released a full product imagery of their latest collaboration with PALACE Skateboards. Called “The Second Line”, this new collection consists of some of the most high-tech, high-grade and high-concept activewear that embodies the best of what both brands have to …

Nike Made a Hawaii-Inspired Lunar Force 1 for Marcus Mariota

Former Oregon quarterback Marcus Mariota will likely be drafted high in the first round of tonight’s NFL Draft, and Nike is making sure the Heisman Trophy winner celebrates in style with this custom Nike Lunar Force 1. Built with white leather and a gum rubber outsole, the kicks have intricate …

Ojaga Design x PUMA Trinomic Disc Blaze

Japanese label Ojaga Design has joined forces with PUMA to debut two futuristic editions of the Trinomic Disc Blaze silhouette. Looking almost like it jumped straight out of an anime, the retro-inspired runner features premium leather panels and overlays, along with suede detailing. Instead of traditional laces, …

Outlier Ultrahigh Backpack

Oultier presents the Ultrahigh Backpack, a rolltop made to be lightweight and balanced to the extent that the wearer almost forgets he has it on. Described as a backpack made to be worn, and not carried, the backpack is made with what the brand calls Ultrahigh Nonwoven Composite, which …