Besides their streetwear collection, 10.DEEP invests in developing its skateboarding products as well. This Holiday 2011 season sees the launch of three new skateboard deck designs, Stars and Stripes, Camo and 10.DEEP Sucks. Each deck comes in its original size and concave to suit your skateboarding style. To commemorate the release of the new decks and Holiday 2011 collection, 10.DEEP put together a little video showcasing the talents of its sponsored riders, Daniel Kim, Jamal Smith and German Nieves. All of the decks are already up on their online store and they should also be available at 10.DEEP stockists nationwide.

Life’s A Gamble is the title of the latest Holiday 2011 collection from 10.DEEP, perhaps an accurate reflection on the crazy world we live in, where nothing is guaranteed anymore. Those who strive for more will need to take risks in order to make things happen. The Holiday 2011 lookbook is accompanied by short video interviews with a group of friends, OCD from Philly, Skotch Davis and 40 Oz Van, who talks about their views on fate and chance. All of the pieces will be available on their webshop from Thursday, November 17th and authorized accounts will receive the goods on the weekend.

Release Date: November 17th, 2011 (Thursday)

Since 1995, New York’s 10.DEEP has been covering all the bases — the worlds of hip hop, skate, punk, and graffiti all exert a strong influence within the brand. A look at the just released video preview of their Holiday 2011 lookbook, shot and directed by Andinh Ha, reveals another solid season that should cover all your wardrobe needs. The diverse styling evokes both college campuses and gritty back alleys, with V-neck sweaters and duffle coats interspersed with camouflage cargos and sateen baseball jackets. The video is entitled “Life’s a Gamble,” but the looks indicate a sure thing. Check it out after the click.

Limited to 100 sets only, the new 10.DEEP x TRUE – Native Leagues Varsity Jacket celebrate retailer TRUE SF‘s 15th anniversary. In 10.DEEP’s own Native League Cotton Varsity Jacket, special appliques such the San Francisco’s initials, cross-chained “TRUE” embroidery, and the Frisco Zoo patch were added. Available now at TRUE retail locations and 10.DEEP online store.

TRUE
1415 Haight Street | Map
San Francisco, CA 94117
TEL #: 415-626-2882

True East
1335 South Main Street | Map
Walnut Creek, CA 94596
TEL #: 925-280-6747

San Francisco’s True has initiated its 15 Project series, fifteen collaborative releases with True’s friends and family, all dropping between July 2011 and July 2012, the 15-year anniversary of the Bay Area institution. The second installment in the series is brought to you by 10 Deep owner and lead designer Scott Sasso. The capsule consists of a varsity jacket in black nylon that pays homage to Tatiana, the late San Francisco Zoo tiger who attacked a group of zoo visitors after having been allegedly provoked, along with a matching tee, both in men’s and women’s sizes. All items are available now at True chapter stores and online.

If the new Victory Group Collection from Brooklyn-based apparel label 10.DEEP resonates a bit of familiarity, its because of the designs took cues from vintage athletic wears. Sporting jackets, rugby shirts, hockey jerseys, all classic silhouettes with new motifs inspired from both 10.DEEP’s past seasons as well as other prime time sporting fares like Rose Bowl, Stanley Cup, and others.  Part of 10.DEEP Fall 2011 Collection, the Victory Group Collection is now available at the label’s online store and affiliated retailers around the globe.

Beside its popular apparel, 10.DEEP accessories are also greatly executed though often over-shadowed by the rest of the collection. Following last season’s Division Day Packs, this season marks the return of same design with blue and Flectarn versions instead. Heavy duty cotton canvas as the exterior of the backpacks, each screen printed with logos along its side profile. Padded shoulder straps and back section ensure comfort. Both backpacks are available now at 10.DEEP online shop and participating retailers worldwide.

To have fun in full abandonment, the theme “Anything Goes” is reflected in all of the apparels and accessories presented on the Summer 2011 Collection Lookbook from 10.DEEP. With Coney Island as the backdrop, members of the 10.DEEP family frolicked in the midst of antiquated carnival rides and tired looking boardwalk. With aspirations from long gone summer wear, infused with irony and colorful humor, the 10.DEEP Collection for Summer 2011 is an assortment of shirts, tanks, shorts, and the new accessories line mentioned last week. All will be available at 10.DEEP retail locations later this week or online starting Noon EST Monday, June 20th.

After many requests both in the past and present, Brooklyn-base 10.DEEP is in preparation for its very first collection of accessories. Though this won’t be the label’s first foray into the accessory design. This will be, however, its first extensive line of accessories. Functional yet quite straight forward in design, the collection include the 10.DEEP Barrel Duffel, a 20-inch duffel bag in cotton canvas. Plus, the Division Daypack, another canvas creation ideal for a brief excursion to wilderness, and the line’s tour de force, the Prop 19, a dugout made from wood, stained by hand, laser etched, and includes a ceramic fake cig for all the smokers out there.

Keep on the look out for more images of the accessories collection on 10.DEEP’s soon to release lookbook next week. All of the accessories, along with the rest of Summer 2011 Collection will be available at select retailers and 10.DEEP online store later this month.

In spite of leaked images during last several seasons, Brooklyn-base apparel label 10.DEEP finally revealed its collaboration with Reebok. A project two years in the making, the 10.DEEP x Reebok Night Sky Mid is a culmination of countless preliminary renderings and archive diving. In the end, it was how 10.DEEP founded Scott Sasso envisioned to be, something out of ordinary for Reebok yet quite compatible 10.DEEP’s urban rustic sensibilities. Designs attributed to Reebok’s cross terrain running shoes from the early part of 1990s, the Night Sky Mid consists of a suede upper with good portions of rip-stop nylon for comfort.  D-ring eyelets, cord laces and padded ankle are all consistent with the hiking boots silhouette, though instead of single piece outsole, a EVA midsole encapsulated in carbon rubber outsole for lightweight performance without sacrificing durability.  Branded with “black out” Reebok emblem on brown suede, blue inlays, and outsole with paint splatter decor, the 10.DEEP x Reebok Night Sky Mid is set to launch this Friday, April 29th, at select 10.DEEP retail locations and its online shop.

Release Date: April 29th, 2011 (Friday) | Noon EST

Delivery One from 10.DEEP Spring 2011 collection was based on the theme of “the war abroad”, however for the Delivery Two the focus has shifted back to “the war at home”. Military inspired products dominated the first drops and these new releases feature a handful of work shirts, 3/4 jerseys and a wide range of border t-shirts inspired by outlaws in our home turf. A beautifully shot look book gives styling ideas and the collection stands out against the cluttered art store backdrop. All of these pieces will be hitting the 10.DEEP online store on Friday, April 8th and a full preview of the look book can be found after the jump.