Nike Stadium – National Team Kits Photos By LAPP-Pro
Entranced by brilliance, the National Team Kits imagery by LAPP-Pro are ones of otherworldly beauties yet awfully familiar. Commissioned by Nike Stadium in part to celebrate the 2010 FIFA World Cup, lightstalkers Joerg Miedza and JanLeonardo Woellert, principals of LAPP-Pro (short for Light Art Performance Photography Pro), meticulously manipulated light sources during a prolong exposure to … READ MORE
PUMA City | New York City
Urban planners be damned (figuratively of course), the definition of what makes a city is not by the sprawling dimension. Neither, it is by the height of its skyscrapers, not even by the density of its population. The true definition of what makes a city is its core representation, or in simple term, its “soul”. As … READ MORE
The adidas Jabulani Controversy
Like some of the 2010 FIFA World Cup advertisements have been preaching, all it really takes, is one moment, or even one second, to make a man into a legend, or push him down into the abyss of nothingness (or perhaps, with Rooney’s imagined desolate future in Nike’s Write The Future campaign, end up in a … READ MORE
adidas Matchups | Facebook World Cup Prediction Application
Just ask anyone who has ever played fantasy sports of any kind, or joined a bracket, and he or she will probably be able to assure you that game-watching will never be the same again with stakes thrown in. For the 2010 FIFA World Cup, sure, some will perhaps have an office bracket, some will use … READ MORE
Vanity Fair x Annie Leibovitz – “Playing For The World” | World Cup Photo Shoot
Yes, there are the man you have been cheering for (or against) since 2010 FIFA World Cup kicked off last weekend, but these are also the men some love to hate, and renowned photographer Annie Leibovitz along with Vanity Fair showed us exactly why in its latest “Playing For The World” spread. In this photo shoot, … READ MORE
Nike Sportswear 21 Mercer – Brasil Pitch Black Installation By SPETO
What is it about the Brazilian National Team? What enables this victory-churning machine to produce some many legendary soccer players? More importantly, the ability to win 5 FIFA World Cup titles? Is it a secret additive to their churrasco sauce? A forbidden training regiment which weed out the talentless “permanently”? Some undiscovered black magic originated from … READ MORE
A.R.C. x Umbro – World Champions Pop-Up Shop
Frolic among the Astroturf pitch this weekend as A.R.C. (ALIFE Rivington Club) welcomes the world to its footsteps. Ushering soccer hooligans and fashionistas alike, the Lower East Side institution marked the start of 2010 FIFA World Cup this morning with the opening of World Champions Pop-Up Shop. Co-sponsored by that old English pride, Umbro, the World … READ MORE
ESPN 3D Official Launch | Event Recap
If you have the foresight to have already upgraded your HD LCD into a 3D LED, you might have been able to watch the kick off games for 2010 FIFA World Cup with one dimension more than others because ESPN has officially launched its 3D programming alongside the games which kicked off today. To launch the … READ MORE
Nike CBF Brasil Pique Polo Shirt – White
While much emphasis has been placed on the sleek Brasil Black Pack on the eve FIFA World Cup, Nike also produced a corresponding series, which few are referring it as “the White Pack”. Whatever the official terminology might be, this Nike CBF Brasil Pique Polo Shirt in White was quite a difficult catch. You will not … READ MORE
adidas World Cup Celebration Pack – Germany | Available Now
A flash of brilliant streak across the pitch and in that moment, heroes are bestow, anthems change, and annals rewritten. Such is the dynamic of FIFA World Cup, where winners walk home in cloak of pride and losers suffer through contempt. With 2 more days left on the countdown before the start of 2010 FIFA World … READ MORE

