Tag results for: 2011 Nike Festival of Sport


Nike Festival of Sport – 5 Mintues with Nike SB Riders

With Nike Festival of Sports‘ whirlwind of activities, skate demonstrations, and festivities, finally drew to a close Sunday night.  The opportunity came to compile the brief conversations we had with all 4 Nike SB Team Riders.  We started with none other than Paul Rodriguez and his impression of … READ MORE


Nike Festival of Sport 5 Mintues with Nike Basketball Players

In this, our last conversation with the athletes participated at the very first Nike Festival of Sports, we talked with New York Knicks Power Forward Amare Stoudemire, who found something quite “phenomenal” during his visit to China. We also squeezed some time in with 19-year-old virtuoso Kyrie … READ MORE


Nike Festival of Sport – Closing Ceremony

Produced by: Dan Hwang Written by: Poe In dramatic fashion, the 3 MCs on stage brought out each athletes in attendance through the sea of gathered spectators last evening as the first ever Nike Festival of Sports concluded. The 4-day long event, filled with activities in basketball, … READ MORE


Nike Festival of Sport – 2011 DMC China Final

Produced by: Dan Hwang Written by: Poe There were no amount of words to describe the pressures faced by all the DJs. If the usual turn out of fans weren’t enough. Mixed with the audience were skaters who just witnessed some of the world’s best skate demo … READ MORE


Nike Festival of Sport – Nike 6.0 Store Opening with Paul Rodriguez

Produced by: Dan Hwang Written by: Poe Its been an exciting year for Nike’s Active Sports Division. In addition to The Chosen, one of the more comprehensive and interactive campaign in years, the division’s Nike 6.0 branch just opened its second brand focus retail space in the … READ MORE


Nike Festival of Sport Football Obsessed Teens (FOT) + Nike Cup

Produced by: Dan Hwang Written by: Poe The basketball courts that dotted across Shanghai Stadium Sport Complex certainly captivated the majority of Nike Festival of Sports spectators though not all. Several hundred attendees made the b-line for the well churned grassy pitch everyday for the Nike Cup … READ MORE


Nike Festival of Sport – Kicks Lounge Session

Produced by: Dan Hwang Written by: Poe In a market where demands often outpaced supplies, opportunities to see an actual products are rare and few. In order to facilitate a better understanding of every shoe and the design stories behind them, Nike as well as Jordan Brand … READ MORE


Nike Festival of Sport Opening Ceremony

Produced by: Dan Hwang Written by: Poe Months of planning, weeks of coordination, and days of rehearsals all led to these few hours. Management, employees, volunteers, and security personnel all fixated at the monitoring station behind the grand stage made for this very moment, the statement of … READ MORE


Nike Festival of Sport – Nike SB Skate Demo

Produced by: Dan Hwang Written by: Poe One thing you immediately notice at Nike Festival of Sports , currently ongoing in Shanghai, China, is the amount of equipments on site, the amount of sporting gears that are stacked, grouped, arranged, even corralled, around almost every corner. While … READ MORE


Nike Festival of Sport – 5 Minutes with LeBron James

The anticipation and pressure leveled off just a bit when the 1st day of Nike Festival of Sports concluded a few hours ago. In the midst of preparation and managed chaos expected from an event this magnitude (think of a venue that rivals X-Games in scale with … READ MORE


Nike Festival of Sport – Nike Sportswear Truck

Produced by: Dan Hwang Written by: Poe In preparation for the thousands expected to participate at Nike Festival of Sports this weekend in Shanghai, Nike really up the ante with its own Nike Sportswear Truck. Less of an ice cream van and more of 50-foot long shipping … READ MORE