Tag results for: 2012 London Olympics


Nike Basketball 1992-2012 Nike Air Max 360 Basketball (2006)

What goes up certainly must come down, and while we can thank Newton’s law for explaining that concept in detail, feeling its effects dozens of times each game while you’re busy guarding the lane and snagging rebounds doesn’t lend you any comfort. Over the course of Nike‘s … READ MORE


Jordan Brand – Golden Moments Pack | Release Info

Oddly enough, when FIBA, the international governing body of basketball, announced professional basketball players’ eligibility to participate in the 1992 Summer Olympics at Barcelona, the American delegation actually voted against it. Fortunately, the proposal passed and led to the formation of the Dream Team. In celebration of … READ MORE


Nike Basketball 1992-2012 Nike Air Zoom Huarache 2K4 (2004)

Nike’s look back at “20 Designs That Changed the Game” takes us squarely to the contemporary era, focusing on a 2004 shoe that’s something of a sequel to 1992’s Nike Air Flight Huarache. According to lead designer Eric Avar, the idea behind the Nike Air Zoom Huarache … READ MORE


Nike Basketball 1992-2012 Nike Zoom Ultraflight (2003)

Two years after the release of the Nike Zoom Hyperflight, there was a lot for the Nike design team to be happy about: they successfully built a shoe that moved the brand even closer to co-founder Bill Bowerman ultralight-weight design mission and it was defiantly futuristic. But, … READ MORE


Nike Basketball 1992-2012 Nike Zoom Generation (2003)

As we inch closer to the August 12th Men’s Basketball Gold Medal game, Nike looks back to 2003 when King James reached one of his earlier career milestones: the arrival of his own sneaker, the Zoom Generation. The beginning of what is now a long line of … READ MORE


Nike Volt Collection

Sneaker connoisseurs and casual observers alike have probably noticed the vivid hued sneakers that track and field athletes are sporting at the London 2012 Games. (They’re also worn by elite athletes across all events, like Gabby Douglas as she stood atop the medal stand after taking the … READ MORE


Nike Basketball 1992-2012 Nike Air Hyperflight (2001)

Following on the heels of the technologically advanced Nike Shox BB4 released in 2000, Nike continued with the futuristic theme by designing a shoe that, as lead designer Eric Avar put it, would be exactly what Nike co-founder Bill Bowerman would make himself: the Nike Air Hyperflight. … READ MORE


Nike Air Force 1 Low Max Air XXX Anniversary – “Medal Stand”

Nike has unveiled official images of the special edition Air Force 1 “Medal Stand,” featuring patriotic themed design notes in the form of a tongue inscription that reads “The United States of America,” plus sockliners printed with “Home of the Brave” and “Land of the Free.” The … READ MORE


Nike – Insider Access to USA Basketball | Video

Nike Basketball gives us an inside look at the collective mindset of both the 2012 USA Men’s and Women’s Basketball teams. A video dedicated to the men’s squad features interviews with Kobe Bryant, LeBron James, Kevin Durant, Deron Williams, Andre Iguodala, Tyson Chandler, James Harden and Coach … READ MORE


adidas Originals x Church’s – Consortium Fall/Winter 2012

Paying tribute to the London 2012 Summer Games, adidas Originals is re-releasing the archival London model from the brand’s legendary City Series from the 1970s. For this revamped edition, adidas is partnering with premier English footwear label Church’s under the Consortium banner, using Church’s high quality materials … READ MORE


Nike Basketball 1992-2012 Nike Shox BB4 (2000)

Vince Carter‘s “dunk of death” during the United States’ match-up against France at the 2000 Summer Olympics in Sydney made Carter an icon. But looking closer at his amazing play you will soon find Nike‘s own hero strapped to his feet, the Nike Shox BB4. Released in … READ MORE