Tag results for: 2012 London Olympics


LEGO – 2012 London Olympics Aquatic Center | By Bricks for Brains

If you tune into primetime coverage of the 2012 Olympic Games, you’re most likely going to see London’s new Aquatic Center from many angles as athletes from all around the globe compete for the top spot on the podium. But, you probably never thought you’d see the facility reconstructed … READ MORE


Liu Xiang x Nike LunarGlide+ 4

Having to bowed out because of an injury during the 2008 Beijing Olympics, the “Fly Man” of China, Liu Xiang, is in top form and ready for the 110-meter hurdle event next week. One of the favorite to win venue at 2012 Summer Olympics in London, the … READ MORE


Nike Flyknit Performance Track Spike

Nike Running has announced that its cutting-edge, lightweight performance technology that enables running shoes to be designed with a single, eco-friendly thread, known as the Flyknit, has been successfully transformed into their latest track spike, the Nike Flyknit Racer. Uniting precision fit that gives its wearer a … READ MORE


Liu Xiang x Nike Sportswear – The Dream Pack

In unbearable pain from an injury, hurdler Liu Xiang made the decision to pull out of competition. But so upsetting was his early exit during the 2008 Beijing Olympics that Chinese television presenter cried when the announcement was made. Now, four years later, the 110-meter hurdle specialist … READ MORE


Nike Basketball 1992-2012 Air Flightposite (1999)

Designed to match the long, fluid lines of a concept car and be a “seamless extension of your body,” Nike Basketball‘s Air Flightposite represents another milestone in the brand’s storied footwear history, which is the subject of today’s edition of Nike’s “20 Designs That Changed the Game” … READ MORE


Jordan Brand – August 2012 – Sneakers Releases

Conventional wisdom has it that there is usually a dip, however small, in new product releases at the end of a Summer Olympic event. Designers at Jordan Brand thought otherwise and instead ramped up the product portfolio for the month of August. A total of 46 new … READ MORE


Nike Basketball 1992-2012 Air Foamposite One (1997)

The revolutionary Nike Air Foamposite One, first launched in 1997, is the latest shoe to get the “20 Designs that Changed the Game” treatment, in which Nike takes a look back at its 20 most iconic basketball sneakers, ranging from 1992 to 2012. For lead designer Eric … READ MORE


Nike Basketball 1992-2012 Air More Uptempo (1996)

According to Wilson Smith, the designer behind the Nike Air More Uptempo, the mid-’90s were “a bigger than-life-time.” That sense of maximalism was the driving force behind the creation of the shoe, the latest subject of Nike Basketball‘s “20 Designs That Changed the Game” retrospective. In creating … READ MORE


Nike Basketball 1992-2012 WMNS Air Swoopes (1996)

Next in line for the spotlight during Nike Basketball‘s look back at the “20 Designs that Changed the Game” is a sneaker that signified a turning point for both sneaker design and the game itself: the Air Swoopes. Designed specifically for who is arguably the greatest female ball player … READ MORE


New Balance Experience Center – Celebrating 2012 Summer Olympics in London

In addition to the PUMA Yard at Shoreditch part of London, New Balance launched its Experience Center within the Millbank Tower along London’s River Thames as a celebration of the Olympic Games and the brand’s extensive history in the UK. With this year marking the 30th anniversary … READ MORE


PUMA Yard – Celebrating 2012 Summer Olympics in London

Opened only a day after the official start of 2012 Summer Olympics in London and PUMA Yard is already becoming a must-visit venue. Not far from the Olympic Park, PUMA Yard is within Boiler House, part of the Old Truman Brewery at East London neighborhood of Shoreditch. … READ MORE