Tag results for: 2012 London Olympics

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Team Netherlands x ASICS GT-II – Dutch Olympic Team Edition

The thoroughly modern royal family of The Netherlands traced its roots to the Dutch state’s founding in 1544, when it won its independence from Spanish rule. Thus, the House of Orange‘s namesake was forever linked to the nation and its people. The tradition lives on today as … READ MORE

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Nike Basketball 1992-2012 Air Penny (1995)

Nike‘s summer of basketball, in which the brand profiles “20 Designs that Changed the Game,” has taken us to the Air Force 180 Low, Air Flight Huarache, Air Raid, Air Max2 CB, and now the Air Penny, originally released in 1995. Penny Hardaway’s distinctive style of play, … READ MORE

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Nike Independent Olympic Athlete (IOA) Collection

Nike is providing unique competition and ceremony uniforms for four athletes competing in the London 2012 Games as Independent Olympic Athletes (IOA), individuals whose home nations have undergone shifting borders and governments and currently do not have their own National Olympic Committees. Three of the athletes are … READ MORE

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A Bathing Ape – 2012 Olympics Collection

Following last month’s look at the London Olympics-themed tees from A Bathing Ape, we now present an overview of the larger capsule collection, featuring fleece shorts with a colorful allover print, a pair of leather Bapestas in a beige colorway with red accents, and accessories including socks … READ MORE

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BAIT x ASICS Rings Pack

New California-based retailer BAIT has joined forces with ASICS to pay tribute to the Olympic Games through the ASICS x BAIT Ring Pack, a collection made up of five Asics sneaker styles finished in the colors of the Olympic rings logo. All five pairs share two common … READ MORE

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Nike Basketball 1992-2012 Air Max2 CB (1994)

We’ve profiled the Air Flight Huarache, Air Force 180 Low and Air Raid as part of Nike‘s “20 Designs that Changed the Game” retrospective, spanning the brand’s most iconic basketball sneakers from 1992 to 2012. This latest installment shines the spotlight on Charles Barkley’s first signature shoe, … READ MORE

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Nike – “Find Your Greatness”

While Nike‘s “Find Your Greatness” commercial has a worldwide television launch on July 27th, coinciding with the start of the 2012 London Olympics, but the ad reminds us that greatness lies in the everyday athlete, who strives to achieve and excel on his or her own terms. … READ MORE

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Nike Basketball 1992-2012 Air Raid (1992)

Nike is celebrating the summer of basketball by taking a look back at the most iconic basketball shoes from the past 20 years, a journey that began with the Air Force 180 Low and Air Flight Huarache, and continues now with the Nike Air Raid. As with … READ MORE

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Nike House of Innovaton – SELFRIDGES London

Nike and London retailer Selfridges have joined forces to launch the Nike House of Innovation at Selfridges, a “stunning experiential retail space designed for today’s style savvy, digitally connected athlete.” The space is operating now until August 12th, allowing visitors to try out and purchase the latest … READ MORE

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Nike Basketball 1992-2012 Air Flight Huarache (1992)

Continuing on with Nike‘s retrospective on the “20 Designs that Changed the Game” from 1992 to 2012 that we began yesterday with the Air Force 180 Low, the second installment focuses in on the Air Flight Huarache. First introduced in 1992, the Huarache was designed by Tinker … READ MORE

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Nike Basketball 1992-2012 – Air Force 180 Low (1992)

When the Nike Air Force 180 Low hit the hardwood in 1992, it was not only a turning point for basketball, it was also a milestone in world of sneaker design. Therefore its only fitting that Nike begins its celebration of the 20 footwear designs that changed … READ MORE