Tag results for: 2012 London Olympics


BMW Pavilion at Olympic Park | London

BMW Group has unveiled their Olympic Park Pavilion, located on East London’s Waterworks River that appears to float on the water, with a curtain of water flowing down its glass walls creating a visually stunning tableau. Designed by Serie Architects, the two-story structure has a lower floor … READ MORE


Nike Creates Bespoke M65 Jackets For Top British Athletes

Just weeks before the official start of the 2012 Summer Olympics in London, Nike honored eight of Great Britain’s top Olympic hopefuls with its Sporting Greatness tribute – a bespoke version of the iconic Nike Sportswear M65 Jacket customized with each athletes’ journeys to their Olympic dreams … READ MORE


Nike+ FuelFest | London

If Nike is going to drive you to go big with their #MAKEITCOUNT campaign as they usher in their much-anticipated FuelBand, they certainly must practice what they preach. And this past Sunday, July 8, they did just that – bringing together over 2,000 guests at the iconic Battersea Power … READ MORE


Nike Blazer Mid LR

When the athletes of Team USA convene in London this summer in the spirit of competition and achievement, they’ll be sporting the limited-edition Nike Blazer Mid LR as part of their village wear looks. Originally built for the hardwood back in the 1970s, this latest incarnation of … READ MORE


2012 Olympics Opening Ceremony Uniforms by Ralph Lauren

Ralph Lauren, official outfitter of the U.S. Olympic and Paralympic Teams, has unveiled Team USA’s official opening and closing ceremony parade uniforms, as well as a collection of village wear apparel and accessories. Embodying the American heritage of sportsmanship and classic refined style, the opening ceremony uniforms … READ MORE


Nike – 21st Century Windrunner V Jacket for Team USA

Thanks to artist Marcus Gaab, the reflective elements of Nike‘s new 21st C. Windrunner V. Jacket really shine through in this latest photoshoot. Devised by Nike, the 21st Century Windrunner V Jacket for Team USA, or 21st C. Windrunner V. Jacket as its known, is something more … READ MORE


Nike’s Summer 2012 of Innovation Event | London

With all eyes directed toward London in anticipation of the upcoming Olympic Games, Nike held its Summer of Innovation Event in the heart of the city, showcasing a series of cutting-edge performance products for the track, basketball court, the pitch and beyond. Nike enlisted the help of … READ MORE


Nike Hyperdunk 2012 | Available Now

Meant to elevate player’s performances during the Beijing 2008 Summer Olympics, the Nike Hyperdunk opened the technical possibilities in how basketball sneakers are designed up to that period of time. Rather than a cumbersome upper for support, thick midsole for stability, and straps for optimal fit, the … READ MORE


adidas – “Great Britain Take The Stage” | Video

adidas wants Britons from around the world to “Take the Stage” alongside their 2012 Summer Olympians in this fast-paced, fire-breathing ad spot produced by Jimmy Lee from creative agency Sid Lee. With shots of British athletes preparing for the “pride, pain, and performances that will mark one of … READ MORE


Jordan Brand July 2012 Sneakers Releases

A Happy Fourth of July to our readers in the U.S.  And even while it is nearing the end of July’s fourth day, for Jordan fans, the month doesn’t really start till tomorrow when Jordan Brand unleashes its first of many major releases, the brand new Air … READ MORE


A Bathing Ape – London Olympics Collection

With the Olympics taking place once every four years, the 2012 London Olympics is gearing up to be a spectacular event. A BATHING APE is taking advantage of the fact that one of their older international flagship stores is situated in London. The strong London theme is … READ MORE