Tag results for: 2012 London Olympics

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Nike Basketball 1992-2012 Air Raid (1992)

Nike is celebrating the summer of basketball by taking a look back at the most iconic basketball shoes from the past 20 years, a journey that began with the Air Force 180 Low and Air Flight Huarache, and continues now with the Nike Air Raid. As with … READ MORE

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Nike House of Innovaton – SELFRIDGES London

Nike and London retailer Selfridges have joined forces to launch the Nike House of Innovation at Selfridges, a “stunning experiential retail space designed for today’s style savvy, digitally connected athlete.” The space is operating now until August 12th, allowing visitors to try out and purchase the latest … READ MORE

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Nike Basketball 1992-2012 Air Flight Huarache (1992)

Continuing on with Nike‘s retrospective on the “20 Designs that Changed the Game” from 1992 to 2012 that we began yesterday with the Air Force 180 Low, the second installment focuses in on the Air Flight Huarache. First introduced in 1992, the Huarache was designed by Tinker … READ MORE

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Nike Basketball 1992-2012 – Air Force 180 Low (1992)

When the Nike Air Force 180 Low hit the hardwood in 1992, it was not only a turning point for basketball, it was also a milestone in world of sneaker design. Therefore its only fitting that Nike begins its celebration of the 20 footwear designs that changed … READ MORE

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BMW Pavilion at Olympic Park | London

BMW Group has unveiled their Olympic Park Pavilion, located on East London’s Waterworks River that appears to float on the water, with a curtain of water flowing down its glass walls creating a visually stunning tableau. Designed by Serie Architects, the two-story structure has a lower floor … READ MORE

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Nike Creates Bespoke M65 Jackets For Top British Athletes

Just weeks before the official start of the 2012 Summer Olympics in London, Nike honored eight of Great Britain’s top Olympic hopefuls with its Sporting Greatness tribute – a bespoke version of the iconic Nike Sportswear M65 Jacket customized with each athletes’ journeys to their Olympic dreams … READ MORE

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Nike+ FuelFest | London

If Nike is going to drive you to go big with their #MAKEITCOUNT campaign as they usher in their much-anticipated FuelBand, they certainly must practice what they preach. And this past Sunday, July 8, they did just that – bringing together over 2,000 guests at the iconic Battersea Power … READ MORE

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Nike Blazer Mid LR

When the athletes of Team USA convene in London this summer in the spirit of competition and achievement, they’ll be sporting the limited-edition Nike Blazer Mid LR as part of their village wear looks. Originally built for the hardwood back in the 1970s, this latest incarnation of … READ MORE

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2012 Olympics Opening Ceremony Uniforms by Ralph Lauren

Ralph Lauren, official outfitter of the U.S. Olympic and Paralympic Teams, has unveiled Team USA’s official opening and closing ceremony parade uniforms, as well as a collection of village wear apparel and accessories. Embodying the American heritage of sportsmanship and classic refined style, the opening ceremony uniforms … READ MORE

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Nike – 21st Century Windrunner V Jacket for Team USA

Thanks to artist Marcus Gaab, the reflective elements of Nike‘s new 21st C. Windrunner V. Jacket really shine through in this latest photoshoot. Devised by Nike, the 21st Century Windrunner V Jacket for Team USA, or 21st C. Windrunner V. Jacket as its known, is something more … READ MORE