Nike’s Summer 2012 of Innovation Event | London
With all eyes directed toward London in anticipation of the upcoming Olympic Games, Nike held its Summer of Innovation Event in the heart of the city, showcasing a series of cutting-edge performance products for the track, basketball court, the pitch and beyond. Nike enlisted the help of … READ MORE
Nike Hyperdunk 2012 | Available Now
Meant to elevate player’s performances during the Beijing 2008 Summer Olympics, the Nike Hyperdunk opened the technical possibilities in how basketball sneakers are designed up to that period of time. Rather than a cumbersome upper for support, thick midsole for stability, and straps for optimal fit, the … READ MORE
adidas – “Great Britain Take The Stage” | Video
adidas wants Britons from around the world to “Take the Stage” alongside their 2012 Summer Olympians in this fast-paced, fire-breathing ad spot produced by Jimmy Lee from creative agency Sid Lee. With shots of British athletes preparing for the “pride, pain, and performances that will mark one of … READ MORE
Jordan Brand July 2012 Sneakers Releases
A Happy Fourth of July to our readers in the U.S. And even while it is nearing the end of July’s fourth day, for Jordan fans, the month doesn’t really start till tomorrow when Jordan Brand unleashes its first of many major releases, the brand new Air … READ MORE
A Bathing Ape – London Olympics Collection
With the Olympics taking place once every four years, the 2012 London Olympics is gearing up to be a spectacular event. A BATHING APE is taking advantage of the fact that one of their older international flagship stores is situated in London. The strong London theme is … READ MORE
Nike – China Federations Uniforms – Officially Unveiled | Event Recap
With Craig Cheek, Vice President & General Manager of the Greater China region indicating the event’s start, Nike China wasted no time to present the official uniforms for Chinese athletes at the upcoming London 2012 Summer Olympics. Together with Martin Lotti, the seasoned Nike Creative Director who … READ MORE
adidas Originals Consortium “Your Story” Collection | Drop 2
Whereas the very first collaborators were exclusively retailers, the reinvigorated adidas Consortium project made a different approach this time and decided to engage with the end users instead. Following Drop 1 Collection featuring five individuals – Kate Moross, Jim Thompson, Aloe Blacc, DJ MURO, and Qoute, the … READ MORE
Nike Air More Uptempo – “Olympic Dream Team”
It’s been nearly 20 years since the 1992 U.S. Men’s Olympic basketball team – dubbed “The Dream Team” – took both the court and the world by storm at the 1992 Summer Olympics in Barcelona, destroying their competition by an average of 44 points. To celebrate their anniversary, … READ MORE
Nike Air Force 180 – “Olympic Dream Team”
Worn by Charles Barkley — aka the Round Mound of Rebound — during the Dream Team’s celebrated Gold Medal Run in the 1992 Summer Olympics in Barcelona, the Nike Air Force 180 is set to return 20 years later. The mid-top shoes were built for Sir Charles’ … READ MORE
Nike Air Pegasus+ 29 USATF U.S. Trials Running Shoe
For each members of the U.S.A. Track & Field (USATF), their coach, and various support networks of friends and family, this very moment is crucial as preparations are now underway for the Track & Field Olympic Trials in Eugene, OR. A long time supporter of the team … READ MORE
