Tag results for: 2012 Summer Olympics

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Jordan Brand – August 2012 – Sneakers Releases

Conventional wisdom has it that there is usually a dip, however small, in new product releases at the end of a Summer Olympic event. Designers at Jordan Brand thought otherwise and instead ramped up the product portfolio for the month of August. A total of 46 new … READ MORE

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Nike Basketball 1992-2012 Air Foamposite One (1997)

The revolutionary Nike Air Foamposite One, first launched in 1997, is the latest shoe to get the “20 Designs that Changed the Game” treatment, in which Nike takes a look back at its 20 most iconic basketball sneakers, ranging from 1992 to 2012. For lead designer Eric … READ MORE

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Nike Basketball 1992-2012 Air More Uptempo (1996)

According to Wilson Smith, the designer behind the Nike Air More Uptempo, the mid-’90s were “a bigger than-life-time.” That sense of maximalism was the driving force behind the creation of the shoe, the latest subject of Nike Basketball‘s “20 Designs That Changed the Game” retrospective. In creating … READ MORE

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Nike Basketball 1992-2012 WMNS Air Swoopes (1996)

Next in line for the spotlight during Nike Basketball‘s look back at the ”20 Designs that Changed the Game” is a sneaker that signified a turning point for both sneaker design and the game itself: the Air Swoopes. Designed specifically for who is arguably the greatest female ball player … READ MORE

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New Balance Experience Center – Celebrating 2012 Summer Olympics in London

In addition to the PUMA Yard at Shoreditch part of London, New Balance launched its Experience Center within the Millbank Tower along London’s River Thames as a celebration of the Olympic Games and the brand’s extensive history in the UK. With this year marking the 30th anniversary … READ MORE

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PUMA Yard – Celebrating 2012 Summer Olympics in London

Opened only a day after the official start of 2012 Summer Olympics in London and PUMA Yard is already becoming a must-visit venue. Not far from the Olympic Park, PUMA Yard is within Boiler House, part of the Old Truman Brewery at East London neighborhood of Shoreditch. … READ MORE

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Team Netherlands x ASICS GT-II – Dutch Olympic Team Edition

The thoroughly modern royal family of The Netherlands traced its roots to the Dutch state’s founding in 1544, when it won its independence from Spanish rule. Thus, the House of Orange‘s namesake was forever linked to the nation and its people. The tradition lives on today as … READ MORE

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Nike Basketball 1992-2012 Air Penny (1995)

Nike‘s summer of basketball, in which the brand profiles “20 Designs that Changed the Game,” has taken us to the Air Force 180 Low, Air Flight Huarache, Air Raid, Air Max2 CB, and now the Air Penny, originally released in 1995. Penny Hardaway’s distinctive style of play, … READ MORE

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Nike Independent Olympic Athlete (IOA) Collection

Nike is providing unique competition and ceremony uniforms for four athletes competing in the London 2012 Games as Independent Olympic Athletes (IOA), individuals whose home nations have undergone shifting borders and governments and currently do not have their own National Olympic Committees. Three of the athletes are … READ MORE