Nike Basketball 1992-2012 WMNS Air Swoopes (1996)
Next in line for the spotlight during Nike Basketball‘s look back at the ”20 Designs that Changed the Game” is a sneaker that signified a turning point for both sneaker design and the game itself: the Air Swoopes. Designed specifically for who is arguably the greatest female ball player … READ MORE
New Balance Experience Center – Celebrating 2012 Summer Olympics in London
In addition to the PUMA Yard at Shoreditch part of London, New Balance launched its Experience Center within the Millbank Tower along London’s River Thames as a celebration of the Olympic Games and the brand’s extensive history in the UK. With this year marking the 30th anniversary … READ MORE
PUMA Yard – Celebrating 2012 Summer Olympics in London
Opened only a day after the official start of 2012 Summer Olympics in London and PUMA Yard is already becoming a must-visit venue. Not far from the Olympic Park, PUMA Yard is within Boiler House, part of the Old Truman Brewery at East London neighborhood of Shoreditch. … READ MORE
Team Netherlands x ASICS GT-II – Dutch Olympic Team Edition
The thoroughly modern royal family of The Netherlands traced its roots to the Dutch state’s founding in 1544, when it won its independence from Spanish rule. Thus, the House of Orange‘s namesake was forever linked to the nation and its people. The tradition lives on today as … READ MORE
Nike Basketball 1992-2012 Air Penny (1995)
Nike‘s summer of basketball, in which the brand profiles “20 Designs that Changed the Game,” has taken us to the Air Force 180 Low, Air Flight Huarache, Air Raid, Air Max2 CB, and now the Air Penny, originally released in 1995. Penny Hardaway’s distinctive style of play, … READ MORE
Nike Independent Olympic Athlete (IOA) Collection
Nike is providing unique competition and ceremony uniforms for four athletes competing in the London 2012 Games as Independent Olympic Athletes (IOA), individuals whose home nations have undergone shifting borders and governments and currently do not have their own National Olympic Committees. Three of the athletes are … READ MORE
A Bathing Ape – 2012 Olympics Collection
Following last month’s look at the London Olympics-themed tees from A Bathing Ape, we now present an overview of the larger capsule collection, featuring fleece shorts with a colorful allover print, a pair of leather Bapestas in a beige colorway with red accents, and accessories including socks … READ MORE
BAIT x ASICS Rings Pack
New California-based retailer BAIT has joined forces with ASICS to pay tribute to the Olympic Games through the ASICS x BAIT Ring Pack, a collection made up of five Asics sneaker styles finished in the colors of the Olympic rings logo. All five pairs share two common … READ MORE
Nike Basketball 1992-2012 Air Max2 CB (1994)
We’ve profiled the Air Flight Huarache, Air Force 180 Low and Air Raid as part of Nike‘s “20 Designs that Changed the Game” retrospective, spanning the brand’s most iconic basketball sneakers from 1992 to 2012. This latest installment shines the spotlight on Charles Barkley’s first signature shoe, … READ MORE
Nike – “Find Your Greatness”
While Nike‘s “Find Your Greatness” commercial has a worldwide television launch on July 27th, coinciding with the start of the 2012 London Olympics, but the ad reminds us that greatness lies in the everyday athlete, who strives to achieve and excel on his or her own terms. … READ MORE
