Tag results for: 2012 Summer Olympics


Nike Olympic Innovation Summit | Event Recap

In the past two days, Nike held a 2012 Summer Olympics Innovation Summit in NYC showcasing their latest developments for athletes competing in the world’s biggest athletic competition. And they brought out the heavy arsenal for main stage. Olympic Gold Medalist Carl Lewis opened the “games” for … READ MORE


Nike Lunar Safari

Nike has a predilection for giving its classic sneaker styles the gift of a facelift when it reaches an age-related milestone, so it’s no surprise that the Nike Air Safari, enjoying its 25th birthday this year (like its more celebrated cousin, the Air Max 1), has undergone … READ MORE


Nike HTM Flyknit Collection – HTM Racer & HTM Trainer+ | Release Info

Today’s worldwide debut of Nike’s new Flyknit technology indicates that in many ways, Nike sets the tone for sports performance innovation. The Nike HTM Fly Knit Collection, also unveiled today during a special showcase at 21 Mercer, highlights Nike’s unique ability to merge function and design. Nike … READ MORE


Nike Air Force 1 High – 1992 Dream Team – 20th Anniversary Edition

Freshness already gave you a heads up earlier today on Nike Sportswear‘s 1992 Dream Team collection that’s in the works. Going back to the footwear that will pop up as part of the pack, we’ve got some shots of the Nike Air Force 1 High Set to … READ MORE


The Story Behind Nike Flyknit Technology | Video

A magnified Nike Flyknit Racer to serve as the backdrop, Mark Parker, President & CEO of Nike, unveiled the company’s new technology initiatives ahead of the 2012 Summer Olympic Games in London later this year. Among the many announced during today’s presentation at New York City, none … READ MORE


Nike Basketball – Hyper Elite Basketball Uniform + Hyperdunk 2012

Nike has unveiled the official uniform and footwear for the 2012 USA Basketball National Team. The Nike Hyper Elite Basketball Uniform is lightweight and breathable, featuring Nike Aerographics, an engineered fabric that provides cooling and flexibility, and dressed with mesh panels without added seams. The slim fit … READ MORE

12_200_NGC_Lunar_Safari_fuse_Lateral 022

Nike Sportswear – Track & Field Collection

Among the myriad updates we’ve been bringing you throughout the day on Nike‘s newest advances in the footwear world, the Swoosh is still setting aside some time to pay respect to their roots in track and field. Citing the initial fervor of Bill Bowerman and Phil Knight … READ MORE


Nike Sportswear Pays Homage to USA Basketball’s Dream Team

The Destroyer Jacket is fast becoming one of the go to styles in Nike Sportswear‘s arsenal, and they’ve selected the silhouette yet again for a very special tribute ahead of this year’s 2012 Summer Olympics at London. Looking back to one of the greater moments in Olympic … READ MORE


Nike HTM Flyknit Collection – HTM Racer & HTM Trainer+

At every conjuncture within Nike‘s innovative streak there was the HTM Collection, a remarkable partnership between Japanese influencer Hiroshi Fujiwara, legendary Nike designer Tinker Hatfield, and Nike CEO Mark Parker. And just like when the collaboration first started in 2002, the three friends worked as one entity … READ MORE


Nike Lunarlon Collection

One of the hallmarks of success for Nike’s sneaker centric innovations is when a piece of technology begins to permeate throughout their wide ranging collections. The Lunarlon technology has been doing that for some time now, with everything from runners to basketball and skate shoes enjoying the … READ MORE


Introducing The Nike Flyknit

A legion of global media descended upon New York City over the weekend. While their host, Nike, was secretive about the purpose, most knew something unique was about to take place. And so this morning, Nike introduced the first new innovation for 2012, the Nike Flyknit. In … READ MORE