adidas Basketball – Maui Invitational Pack
The first round of the Maui Invitational kicked off Monday night, giving college hoops fans an early season look at tournament play. The event, held each year in Lahiana, Hawaii, during Thanksgiving week, features competition among the nation’s top basketball programs. Some of this year’s participating teams … READ MORE
Adidas adiPower Howard – Officially Unveiled
If the NBA season ever gets going, you can bet that Adidas Basketball will be well represented out there on the hardwood. The adiZero Rose 2 has got the quick players covered, and with the official unveiling of the Adidas adiPower Howard here, they’ve got something for … READ MORE
Adidas Basketball adiZero Rose 2 – Silver Lining
From the NBA Title win to receiving the MVP award, Derrick Rose will be a player to watch for the upcoming season. On a related note, Rose is set to launch these adiZero Rose 2 Silver Lining with adidas Basketball. Unlike the usual Chicago Bulls colored sneakers, … READ MORE
adidas Basketball adiZero Rose 2 – Derrick Rose Signature
Earlier we showed you a teaser trailer for Derrick Rose’s upcoming signature shoe, the adidas adiZero Rose 2. adidas has since unveiled the full video and unleashed the bull. Filmed in Madrid, the clip shows Rose enter the bullring, zip by opposing picadors and matadors — thanks … READ MORE
adidas Basketball + Derrick Rose – “Unleash The Bull”
adidas has released a teaser clip for its upcoming commercial for Derrick Rose’s new signature shoe, the adiZero Rose 2. Entitled “The Bull,” the very brief video shows the reigning league MVP striding defiantly into the bullring to face off against the steely-eyed toreador … aaand scene. … READ MORE
adidas adiZero Crazy Light VS. The “Other Guy” – Round 1 | Video
When people look back at the summer of 2011, they will remember it as the “Battle Between The Lightweights”. Its obvious the global appetite for athletic goods and active lifestyle have grown a hundred fold since 1970s. And so have the stakes for the largest competitors. With … READ MORE
adidas adiZero Crazy Light – “What’s In A Number” | Featuring Derrick Rose
Backed by the flashing signs on Chicago’s EL train stop and West Englewood’s very own It’s Yours barbershop, NBA‘s youngest Most Valuable Player Derrick Rose reaffirms adidas adiZero Crazy Light as the lightest basketball sneakers ever in this new TV campaign by adidas. At only 9.8 ounces, … READ MORE
adidas adiZero Crazy Light Derrick Rose
While the introduction of the World’s Lightest Basketball Sneaker was the original focus during this morning’s briefing, discussions of Derrick Rose took center stage momentary at the adidas adiZero Crazy Light unveiling event. With this new, 9.8 ounces footwear, can the 2-time NBA All-Star lead Chicago Bulls … READ MORE
Adidas adiZero Crazy Light – The Lightest Shoe In Basketball
Let the war of the featherweights begin! With its sight set on regaining momentum in the field of professional sports, adidas announced today the new adiZero Crazy Light in New York City. Flanked by dignitaries and guests, executives at adidas boldly proclaimed the adiZero Crazy Light to … READ MORE
Freshness Week In Review: 11/22/2010 11/26/2010
Believe us when we tell you that we were “armed” to the teeth for Black Friday, that one day of the year all trend reporters lived for. First, we had a dozy of a checklist ranging from down jackets, thermal long johns, lounge chairs and so on. … READ MORE
